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  1. MKT 571 UOP Course Tutorial - uopmkt571dotcom

  2. MKT 571 UOP Course Material • MKT 571 Week 1 Assignment Marketing Environment Simulation and Summary • MKT 571 Week 1 Quiz • MKT 571 Week 1 DQ 1 • MKT 571 Week 1 DQ 2 • MKT 571 Week 1 Summary • MKT 571 Week 2 Team Assignment New Product Launch Marketing Plan, Part I • MKT 571 Week 2 DQ 1 • MKT 571 Entire Course And Final Guide MKT 571 Entire Course MKT 571 Entire Course And Final Guide

  3. MKT 571 UOP Course Material • A. It involves delivering superior value. B. It is about understanding and meeting customers’ expressed needs. C. It represents the “make and sell" philosophy. D. The marketer focuses on the customers’ latent or hidden needs. • This Tutorial contains 2 Sets of Paper • Complete the Marketing Environment Simulation and Summary in My Marketing Lab. • Save your results report from the simulation to your computer.Click the Assignment Files tab to submit your assignment. MKT 571 Final Exam Guide MKT 571 Week 1 Assignment Marketing Environment Simulation and Summary (2 Sets)

  4. MKT 571 UOP Course Material • What have been the major marketing trends in the last decade? • What new marketing trends do you anticipate in the next 10 years? • UOP has been the darling of Wall Street during the last few years. They offer some of the highest profit margins of any company in America today. And UOP has had a fine record of growing both revenue and profits. They are, by far, the largest private university in the Country. MKT 571 Week 1 DQ 1 MKT 571 Week 1 DQ 2

  5. MKT 571 UOP Course Material • 1. Which of the following is correct about marketing management? • 2. Which of the following industries is most likely to use database marketing? • 3. The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) • Write a Short Summary about this week MKT 571 Week 1 Quiz MKT 571 Week 1 Summary

  6. MKT 571 UOP Course Material • This week we are reading about "branding". • Here is a recent article on the subject. • Comments please. • http://www.ksbw.com/money/21467497/detail.html. • We are entering a real crowded and mature market with our CNN product. (Read class case introduction). Here is a two part DQ. • 1. Describe the overall strategy we should adopt to maximize our potential for success. • 2. In one sentence write your positioning statement for the product MKT 571 Week 2 DQ 1 MKT 571 Week 2 DQ 2

  7. MKT 571 UOP Course Material • 1. When purchasing, in which state does the consumer set a minimum acceptable cutoff level for each attribute and then makes a buying decision? • 2. Which of the following would consumers associate closely with a brand? • Write a Short Summary about this week Learning MKT 571 Week 2 Quiz MKT 571 Week 2 Summary

  8. MKT 571 UOP Course Material • Market needs • Market growth • A brief SWOT Analysis • Potential competition • Product offering and product definition • Product identification • Justification for your choice of product • What do you think are the most important characteristics/attributes of successful sales people? Discuss BTW Sales is part of the marketing function. MKT 571 Week 2 Team Assignment New Product Launch Marketing Plan, Part I MKT 571 Week 3 DQ 1

  9. MKT 571 UOP Course Material • You are working at Johnson & Johnson and one of your responsibilities is to set prices for new drugs. The firm has invented a cure for Aids and is protected by patent. The cost for the one time injection that cures the disease is $100 and includes amortization of the development cost and the cost raw materials. • Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. MKT 571 Week 3 DQ 2 MKT 571 Week 3 Individual Assignment Segmentation and Target Market Paper

  10. MKT 571 UOP Course Material • Complete the Learning Team Deliverable. • 1. Which of the following is the most closely related with organic growth of an organization? • 2. Which of the following is the level at which the product’s primary characteristics operate? • 3. ----------------is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications. MKT 571 Week 3 Learning Team Deliverable (Marketing Objective) MKT 571 Week 3 Quiz

  11. MKT 571 UOP Course Material • Write a Short Summary about this week • Let's assume that our overall objectives for the ReCharge bar is to generate $300 million in year 1 sales and capture the #1 market share position in the U. S market. Describe your Distribution strategy to allow these lofty goals to be accomplished. MKT 571 Week 3 Summary MKT 571 Week 4 DQ 1

  12. MKT 571 UOP Course Material • Let's assume that The Recharge Bar has been wildly successful and we have achieved all our major objectives in the U. S. market by the end of year three. Should we consider expanding our distribution globally? What are some of the major factors that we need to be aware of and plan for? • 1. Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity? • 2. What type of distribution places the goods or services in as many outlets as possible? • 3. What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)? MKT 571 Week 4 DQ 2 MKT 571 Week 4 Quiz

  13. MKT 571 UOP Course Material • Write a Short Summary about this week • Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets. • How you will manage each stage of the PLC and include tactical plans for the Four Ps at each stage MKT 571 Week 4 Summary MKT 571 Week 4 Team Assignment New Product Launch Marketing Plan, Part II

  14. MKT 571 UOP Course Material • Let's assume our objective for ReCharge is to deliver $300 million in first year sales and to capture the #1 market share position in the category by the end of our first full year of operation. • Each of you will demonstrate your creative approach to the ReCharge Bar by developing a TV commercial, radio spot or magazine ad. You don't need to get fancy with the graphics. You can verbally describe what is going on. But write the actual copy for your ad. MKT 571 Week 5 DQ 1 MKT 571 Week 5 DQ 2

  15. MKT 571 UOP Course Material • Identify any considerations you will need to employ to build and maintain the brand and customer loyalty. • Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable). • Click the Assignment Files tab to submit your assignment. • Complete the Learning Team Deliverable. MKT 571 Week 5 Individual Assignment Client Pitch Presentation MKT 571 Week 5 Learning Team Deliverables (Marketing Concepts)

  16. MKT 571 UOP Course Material • 1. Mountain Dew is brand known for sponsorships of adventure events such as snowboarding and skateboarding competitions. What is the most likely objective of Mountain Dew’s sponsorship of these events? • 2. When a consumer considers a product or service, he or she will choose whichever product or service delivers the highest • Write a Short Summary about this week MKT 571 Week 5 Quiz MKT 571 Week 5 Summary

  17. MKT 571 UOP Course Material • 1. Which of the following is true regarding a marketing audit? • 2. A marketing audit typically best cinducted by a(n) • 3. Which of the following is likely to be an important trend in marketing in the future? • Write a Short Summary about this week MKT 571 Week 6 Quiz MKT 571 Week 6 Summary

  18. MKT 571 UOP Course Material • Executive summary • Situational analysis • Market growth potential and competitive analysis • Segmentation, target market, and positioning • Pricing and distribution strategies • Marketing communication plan • Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product. MKT 571 Week 6 Team Assignment Investor Pitch Presentation (New Product Launch Marketing Plan, Part III) MKT 571 Week 6 Team Assignment New Product Launch Marketing Plan, Part III

  19. MKT 571 UOP Course Material