MKT 571 ASH Course Tutorial For more course tutorials visit www.uophelp.com
MKT 571 ASH Course Tutorial MKT 571 Entire Course MKT 571 Final Exam Guide 1) Which of the following is most closely associated with a proactive marketing orientation? A. It involves delivering superior value. B. It is about understanding and meeting customers’ expressed needs. C. It represents the “make and sell" philosophy. D. The marketer focuses on the customers’ latent or hidden needs. • MKT 571 Week 1 Assignment Marketing Environment Simulation and Summary • MKT 571 Week 1 Quiz • MKT 571 Week 1 DQ 1 • MKT 571 Week 1 DQ 2 • MKT 571 Week 1 Summary • MKT 571 Week 2 Team Assignment New Product Launch Marketing Plan, Part I • MKT 571 Week 2 DQ 1 • MKT 571 Week 2 DQ 2 • MKT 571 Week 2 Quiz • MKT 571 Week 2 Summary • MKT 571 Week 3 DQ 1
MKT 571 ASH Course Tutorial MKT 571 Week 1 Assignment Marketing Environment Simu MKT 571 Week 1 DQ 1 What have been the major marketing trends in the last decade? What new marketing trends do you anticipate in the next 10 years? • Complete the Marketing Environment Simulation and Summary in My Marketing Lab. • Save your results report from the simulation to your computer.Click the Assignment Files tab to submit your assignment.
MKT 571 ASH Course Tutorial MKT 571 Week 1 DQ 2 MKT 571 Week 1 Quiz 1. Which of the following is correct about marketing management? 2. Which of the following industries is most likely to use database marketing? 3. The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) 4. How does the market demand curve change (as a function of marketing expenditure) during recession? 5. Marketing is considered both an art and a science. How do the 4ps, or marketing mix, help us bridge the gap between art and science? • UOP has been the darling of Wall Street during the last few years. They offer some of the highest profit margins of any company in America today. And UOP has had a fine record of growing both revenue and profits. They are, by far, the largest private university in the Country. • From a marketing standpoint what do you think UOP is doing well? What areas do you think can be improved?
MKT 571 ASH Course Tutorial MKT 571 Week 1 Summary MKT 571 Week 2 DQ 1 This week we are reading about "branding".Here is a recent article on the subject.Comments please.http://www.ksbw.com/money/21467497/detail.html. • Write a Short Summary about this week
MKT 571 ASH Course Tutorial MKT 571 Week 2 DQ 2 MKT 571 Week 2 Quiz 1. When purchasing, in which state does the consumer set a minimum acceptable cutoff level for each attribute and then makes a buying decision? 2. Which of the following would consumers associate closely with a brand? 3. Which of the following is used to determine a competitive frame of reference for brands to compete against other brands due to their closeness as substitutes? 4. Which other dimension is the VALS classification system based on besides consumer motivation? 5. What other dimension helps market • We are entering a real crowded and mature market with our CNN product. (Read class case introduction). Here is a two part DQ.1. Describe the overall strategy we should adopt to maximize our potential for success. • 2. In one sentence write your positioning statement for the product
MKT 571 ASH Course Tutorial MKT 571 Week 2 Summary MKT 571 Week 2 Team Assignment New Product La Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international). Include the following components for both markets: Market needs Market growth A brief SWOT Analysis Potential competition Product offering and product definition Product identification Justification for your choice of product A 10-question survey that you will use for your final marketing plan, that collects • Write a Short Summary about this week Learning
MKT 571 ASH Course Tutorial MKT 571 Week 3 DQ 1 MKT 571 Week 3 DQ 2 You are working at Johnson & Johnson and one of your responsibilities is to set prices for new drugs. The firm has invented a cure for Aids and is protected by patent. The cost for the one time injection that cures the disease is $100 and includes amortization of the development cost (The $1 billion cost to develop the product is included in the $100) and the cost raw materials. Assume that insurance companies currently spend $200,000 to treat an Aids patient. Assume 20% of the world population is covered by insurance or socialized medicine. What price do you charge for the treatment? Defend your answer. Consider • What do you think are the most important characteristics/attributes of successful sales people? Discuss BTW Sales is part of the marketing function.
MKT 571 ASH Course Tutorial MKT 571 Week 3 Individual Assignment Segmentation an MKT 571 Week 3 Learning Team Deliverable Complete the Learning Team Deliverable. • Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. • Required Elements: • No more than 1200 words • Include demographic, psychographic, geographic, and behavioral characteristics for the selected company. • A positioning statement for the company with careful consideration of their brand and strategy • Paper is consistent with APA guidelines.
MKT 571 ASH Course Tutorial MKT 571 Week 3 Quiz MKT 571 Week 3 Summary Write a Short Summary about this week • 1. Which of the following is the most closely related with organic growth of an organization? • 2. Which of the following is the level at which the product’s primary characteristics operate? • 3. ----------------is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications. • 4. Product-line analysis provides information for two key decision areas: product-line length and --------------------. • 5. Some firms might delay the launch of their products until after the competitor
MKT 571 ASH Course Tutorial MKT 571 Week 4 DQ 1 MKT 571 Week 4 DQ 2 Let's assume that The Recharge Bar has been wildly successful and we have achieved all our major objectives in the U. S. market by the end of year three. Should we consider expanding our distribution globally? What are some of the major factors that we need to be aware of and plan for? In other words, what makes marketing on a global basis more difficult than simply distributing our product nationall • Let's assume that our overall objectives for the ReCharge bar is to generate $300 million in year 1 sales and capture the #1 market share position in the U. S market. Describe your Distribution strategy to allow these lofty goals to be accomplished.
MKT 571 ASH Course Tutorial MKT 571 Week 4 Quiz MKT 571 Week 4 Summary Write a Short Summary about this week • 1. Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity? • 2. What type of distribution places the goods or services in as many outlets as possible? • 3. What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)? • 4. Which companies have launched a website without any previous existence as a firm? • 5. Which strategy uses the
MKT 571 ASH Course Tutorial MKT 571 Week 4 Team Assignment New Product Lau MKT 571 Week 5 DQ 1 Let's assume our objective for ReCharge is to deliver $300 million in first year sales and to capture the #1 market share position in the category by the end of our first full year of operation. (BTW. Setting marketing objectives prior to developing strategy is real important) What should our promotional budget be? Why? What methodology did you use to come up with your budget? • Complete a market segmentation of no more than 1,400 words for your buyers. Be sure to include the following: • Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets. • How you will manage each stage of the PLC and include tactical plans for the Four Ps at each stage • Expanding on your product offering from Week 2, provide the product mix for your team's new offering including features and benefits, branding, any other products in its line, its differentiating characteristics
MKT 571 ASH Course Tutorial MKT 571 Week 5 DQ 2 MKT 571 Week 5 Individual Assignment Client Pitch Prese Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client. Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components: Identify any considerations you will need to employ to build and maintain the brand and customer loyalty. Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable). • Instead you're going to get a chance to get your creative juices going and to hopefully have some fun doing it. • Each of you will demonstrate your creative approach to the ReCharge Bar by developing a TV commercial, radio spot or magazine ad. You don't need to get fancy with the graphics. You can verbally describe what is going on. But write the actual copy for your ad. • You will need to restate your target audience and positioning. You won't be able to max out your points if you forget. • (Please, no attachments in the main folder or mega files. If you want to share graphics drop it in the Chatroom.)
MKT 571 ASH Course Tutorial MKT 571 Week 5 Learning Team Deliverables MKT 571 Week 5 Quiz 1. Mountain Dew is brand known for sponsorships of adventure events such as snowboarding and skateboarding competitions. What is the most likely objective of Mountain Dew’s sponsorship of these events? 2. When a consumer considers a product or service, he or she will choose whichever product or service delivers the highest 3. Selective price cuts, intense promotional blitzes, and occasional legal action are commonplace in the strategic design of 4. Companies provide rewards to • Complete the Learning Team Deliverable.
MKT 571 ASH Course Tutorial MKT 571 Week 5 Summary MKT 571 Week 6 Quiz 1. Which of the following is true regarding a marketing audit? 2. A marketing audit typically best cinducted by a(n) 3. Which of the following is likely to be an important trend in marketing in the future? 4. Straight extension of the product means 5. Which of the following is an example of a communication metric used for measuring the performance of marketing plans? 6. A PR practitioner may be subject to conspiracy in these situations: when the • Write a Short Summary about this week
MKT 571 ASH Course Tutorial For more course tutorials visit www.uophelp.com