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  1. MKT 441 UOP Course Tutorial - uopmkt441dotcom

  2. MKT 441 UOP Course Material • MKT 441 Week 1 Individual Assignment The Importance of Market Research • MKT 441 Week 2 Individual Assignment Global Market Research Case Study Analysis • MKT 441 Week 2 Individual Assignment Market Research Plan Phase 1 Problem Identification and Project Outline • MKT 441 Week 3 Individual Assignment Market Research Tools Paper • • Define market research. • • If your selected organization uses marketing research, identify the different types of marketing research it uses and describe the importance of that research to the organization. MKT 441 Entire Course MKT 441 Week 1 Individual Assignment The Importance of Market Research

  3. MKT 441 UOP Course Material • • Describe the situation discussed in the case. • • Identify the key issues for the organization in your selected case. • • Discuss possible ways the organization might address these issues. • • Based on your analysis of the case, explain the value of market research in the global community. • Resources: Internet, University Library • Select an organization with which you are familiar. The organization must be considering introducing a new product or service. • This organization is the basis for your Market Research Implementation Plan. You will duscussingtheis organization in weeks 2, 3 and 5. MKT 441 Week 2 Individual Assignment Global Market Research Case Study Analysis MKT 441 Week 2 Individual Assignment Market Research Plan Phase 1 Problem Identification and Project Outline

  4. MKT 441 UOP Course Material • • Select four different research tools. • • Compare and contrast your selected research tools. • • Analyze the applicability of your selected research tools to your selected scenario. Which tool is the most applicable? Which tool is the least applicable? • Format your paper consistent with APA guidelines. • Resources: Internet, University Library • Write a 1,050- to 1,400-word paper in which you differentiate among the research tools used in primary and secondary research. In your paper, discuss the differences in primary and secondary research when using qualitative and quantitative approaches and indicate which tools are used for each approach and why. MKT 441 Week 3 Individual Assignment Market Research Implementation Plan Phase 2 Research Tools Paper MKT 441 Week 3 Individual Assignment Market Research Tools Paper

  5. MKT 441 UOP Course Material • Resources: University Library, Internet • Discussion Question • Assume you are a field marketing professional, responsible for marketing your company's products in the South Florida region of a medium-size corporation. You receive a CD from your corporate marketing group, based in Detroit, Michigan, which includes a set of electronic files containing print advertisements ready for you to use in magazines you choose in South Florida. • Assume you are a field marketing professional, responsible for marketing your company's products in the South Florida region of a medium-size corporation. You receive a CD from your corporate marketing group, based in Detroit, Michigan, which includes a set of electronic files containing print advertisements ready for you to use in magazines you choose in South Florida. MKT 441 Week 4 Individual Assignment Marketing Strategies Proposal Kudler Paper MKT 441 Week 4 Individual Discussion Question

  6. MKT 441 UOP Course Material • Resources: Problem Identification and Project Outline, Internet, University Library • Write a 1,750- to 2,100-word Market Research Implementation Plan based on the scenario you selected in Workshop 2. Address the following in your plan: • • Conduct market research concerning the selected scenario using secondary market research resources. MKT 441 Week 5 Individual Assignment Market Research Implementation Plan Final Paper

  7. MKT 441 UOP Course Material • Resources: University Library, Internet • Select an organization with which you are familiar that conducts • both domestic and global marketing. • Write a 1,050- to 1,400-word paper in which you identify the • environmental factors that affect global and domestic marketing • Resources: University Library, Internet • Use the Marketing Plan Outline listed on the student website as a • guide. • Write a 6,300- to 7,000-word paper integrating your previous • Learning Team assignments into a final Marketing Plan Paper. In • addition, address the following information in your paper MKT 441 Week 5 Individual Assignment Environmental Factors MKT 441 Week 5 Team Assignment Marketing Plan Final Paper and Presentation

  8. MKT 441 UOP Course Material