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  1. MKT 435 UOP Course Tutorial - uopmkt435dotcom

  2. MKT 435 UOP Course Material • MKT 435 Week 1 Individual Assignment Consumer Behavior Paper • MKT 435 Week 2 Individual Assignment Analyzing Buyer Behavior Simulation • MKT 435 Week 2 Team Assignment Segmentation, Targeting and Positioning Paper • MKT 435 Week 3 Individual Assignment Data Memo • Resources: Internet, University Library • Write a 700- to 1,050-word paper in which you relate consumer behavior to marketing. In your paper address the following: • Define consumer behavior, and how it relates with the subject of marketing. • Select a purchase you have made recently and describe in detail how each of the 4Ps, MkT 435 Entire Course MKT 435 Week 1 Individual Assignment Consumer Behavior Paper

  3. MKT 435 UOP Course Material • Prepare a 5 minute round table discussion introduction in which you address the following: For each of the major phases in the simulation, briefly describe your decisions and results. Then as a group we will discuss how the following consumer behavior concepts were applied in the simulation by answering the following questions • Resources: Internet, University Library • Select an existing product or service from an existing organization. This product or service is the basis for this and subsequent Learning Team Assignments. • Attain faculty approval of your product or service and organization before beginning this project. MKT 435 Week 2 Individual Assignment Analyzing Buyer Behavior Simulation MKT 435 Week 2 Team Assignment Segmentation, Targeting and Positioning Paper

  4. MKT 435 UOP Course Material • Kudler Fine Foods is a gourmet grocery store that has experienced significant growth over the past few years. In order to increase its customer base, Kudler Fine Foods is creating an Integrated Marketing Communications (IMC) plan and has hired you as a research consultant. • Learning Team Assignment: External and Internal Influences Paper • Resources: University Library, Internet • Select the same product or service that your Learning Team chose for your Segmentation, Targeting, and Positioning Paper. MKT 435 Week 3 Individual Assignment Data Memo MKT 435 Week 4 Team Assignment External and Internal Influences Paper

  5. MKT 435 UOP Course Material • Individual Assignment: Consumer Decision-Making Process Paper • Resources: University Library, Internet • Write a 700- to 1,050-word paper in which you summarize the elements of the consumer decision-making process. Address the following in your paper: • Discuss how marketers can use the process to drive buyer’s actions. • Select three external influences and analyze the impact that these influences have on the marketing strategy for your selected product or service. • Select three internal influences and analyze the impact that these influences have on the marketing strategy for your selected product or service. MKT 435 Week 5 Individual Assignment Consumer Decision Making Process Paper MKT 435 Week 5 Team Assignment Repositioning Presentation

  6. MKT 435 UOP Course Material • Resources: University Library, Internet • Select an organization with which you are familiar that conducts • both domestic and global marketing. • Write a 1,050- to 1,400-word paper in which you identify the • environmental factors that affect global and domestic marketing • Resources: University Library, Internet • Use the Marketing Plan Outline listed on the student website as a • guide. • Write a 6,300- to 7,000-word paper integrating your previous • Learning Team assignments into a final Marketing Plan Paper. In • addition, address the following information in your paper MKT 435 Week 5 Individual Assignment Environmental Factors MKT 435 Week 5 Team Assignment Marketing Plan Final Paper and Presentation

  7. MKT 435 UOP Course Material