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RealNetworks: Leading the Rich Media Industry in Quality and Innovation

RealNetworks, a pioneer in the rich media industry, boasts over 170 million registered RealPlayer users and 50 million RealJukebox users. With the highest quality media experiences via RealVideo 8 and RealAudio 8, RealNetworks is the top choice for music and entertainment. The company addresses challenges faced by end-users and global media rights holders, aiming to enhance secure content delivery, revenue generation, rights protection, and infrastructure diversity. Their commitment to standardization and innovation drives industry growth and efficiency.

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RealNetworks: Leading the Rich Media Industry in Quality and Innovation

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  1. RealNetworks Position Paper Brian Fleisher Jan 22, 2001 Sophia Antinopolis

  2. Leading the Rich Media Industry • Over 170 million unique registered RealPlayer users • Over 50 million RealJukebox users • 85% of all streaming media web pages contain Real format * • RealNetworks properties are the #1 music and #1 entertainment sites • Highest quality media experiences with RealVideo 8 and RealAudio 8 * Source: Inktomi Search Engine

  3. Customer Challenges • End-Users • Finding content • Evaluating offers and prices • Consistent media experience • Global Media Rights Holders • Secure delivery and use of content • Revenue generation • Persistent rights protection • Variety of infrastructures

  4. Possible Workshop Outputs • Statement on areas of digital rights management where standardization is sensible, pragmatic, feasible and facilitates overall industry growth. • Maximize impact within a reasonable time • Highest probability of industry adoption • Identify areas that are not conducive to standardization.

  5. An idea….. • Standard metadata format for describing attributes • Security system used • Location of resources to use the system • i.e. decryption plug-in • Location where rights can be acquired • etc…

  6. RN Contacts • Rob Lanphier • Program Manager, Standards • robla@real.com • Jeff Albertson • Program Manager, Consumer • albertson@real.com

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