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best practices of digital marketing for education

Best Practices of

Digital Marketing for

Education Industry


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digital marketing for education sector

Digital marketing for education sector is promising platform due to the increase of web and

digital media in the education sector. Education sector in India is one of the growing sectors. India

is education hub. Lots of startups, businesses are entering to education sectors so lots of

competition increases in education sector.

Advantages of Digital Marketing in the Education Sector:

1.Rank your website on the top of Google search with target keywords

2.Drive more traffic to your website & get prospective students for your course

3.Create a major advantage over your competitors by online visiblity

4.Make visitors aware of your results online instantly

5.Target the number of students for your college or academy

6.Increase the online reputation

7.Brand Promotion through Social Media

8.Lead Generation with Social Media Marketing


1. Website Analysis -

Website is the primary online presence for the business. A website of an educational institute

should be more resourceful. It must user-friendly for the audience and must be motivational and

trustworthy for students, their parents as well as for the faculty.

Create or update the existing website properly with the details about the institution establishment,

campus and environment, courses, faculty and their experience, facilities, and amenities, benefits

etc. in an organized way.

2. Manage blogs -

A blog attracts a lot of audiences and source of knowledge. A regular blog with education sources

and current affairs attracts the students. The blog is not only to promote the institute but also to

motivate the students as well as faculty to learn, write and share the information.

3. Search Engine Optimization -

SEO helps in reaching more students and prospects. Best and relevant keywords help in driving

more traffic to the site. Need to have knowledge of keywords and other online marketing

strategies for educational institutionsusing by other educational institute’s websites and

education blogs.

4. Social Media Presense -

Social Media is the popular and it will be very advantageous to promote it. Promoting the institute

through the social media communities of parents, students and faculty will be advantageous.

020-65 3636 33

different social media channels which are useful

Different social media channels which are useful to reach more students are Facebook, Twitter,

LinkedIn, Instagram etc. Through social marketing, we not only can reach the audience but also can

showcase the different side of the institution, in a friendly manner.

5. Promote Through Paid Campaigns -

Search and display ad campaigns are the useful ways to market the educational institutions.

Through Google AdWords, we can run ad campaigns targeting a specific audience and specific


The chance of lead generation is more through ad campaigns, as they lead the audience to data

capture forms on the website. It is the effective way to drive more traffic.

6. Email Marketing -

Email is the most cost-effective way to reach a number of prospects. Mail content must act like a key

for the solution of audiences’ requirement. The initial step must be the creation of separate email

lists for each category of target customers i.e. students, parents and as per course specifications and


7. Lead Generation -

Buying leads from the third-party vendors and education portals may be other best choice for it. A

good customer relationship management will help the institute to maintain best long-term

relationships with the audience. By auto-importing the leads and queries and follow-up each lead

will result in better conversion rate.

8. Maintain Online Reputation -

Online reputation management is for a business much equal to profits. Building an online

reputation by maintaining best blog contents, videos, testimonials and great inspirational

personalities, feedback, faculty interviews, successful researchers, campus news will help to attain

audience attention. It creates interest in the mind of the audience and leads to the online


Generate more leads for enrollments from students with our Digital Marketing Plan for

educational institute.

Venture Care’s 360* digital marketing solutions for educational institutions and colleges.

020-65 3636 33

contact us

Contact Us:

Head Office (India)

Venture Care

Sr.No-29, Ajikyatara, kalaniketan,

Dhankawadi, Near Rajshri Shahu


Pune, Maharashtra 411043 (IN)

Phone: (020)-65 3636 33

Branch Office (Netherlands)

Venture Care

Jonker Fransstraat 46,

3031 AV Rotterdam, (NL)

Phone:+31 614 575 275

020-65 3636 33