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Digital Best Practices

Digital Best Practices. Radio Market Share. Source: Borrell Associates, 2009. Research For Data Driven Decisions. Interactive Products. How Stations Are Making Money!. Display ads (banners) Sponsorships Streaming Search Auctions Directories Audio on demand (Podcasts) Video on demand.

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Digital Best Practices

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  1. Digital Best Practices

  2. Radio Market Share Source: Borrell Associates, 2009 Research For Data Driven Decisions

  3. Interactive Products How Stations Are Making Money! • Display ads (banners) • Sponsorships • Streaming • Search • Auctions • Directories • Audio on demand (Podcasts) • Video on demand • e-Newsletters • Database Marketing • Text-messaging • Social networking • Integrated content • HD Multi-channel • Message-casting • Viral marketing • Pop-up, pop-under Best Practices

  4. Display ads (banners)

  5. Sponsorships

  6. Streaming • Video • Audio • Player ads • Sponsorships

  7. Search

  8. Auctions

  9. Directories

  10. Directories

  11. Directories

  12. Directories

  13. Audio on demand • (Podcasts) • Podcasting Goes Mainstream • 11% download 1+ / month • 21.9% Million Americans Source: eMarketer, March, 2009

  14. Audio on demand • (Podcasts) • Best Practices: Podcasting • 10 minutes or less • Short pre-rolls • Better yet, embedded opens/closes • Best yet, contextual ads (advertorial) • Package online and on-air • ROS on-air spots that tease online podcasts • E-Newsletter advertorials, banners • On-air mentions Source: Holland Cooke, McVay Media, 2008; Radio Advertising Bureau

  15. Audio on demand • (Podcasts)

  16. Audio on demand • (Podcasts)

  17. Video on demand

  18. Video on demand

  19. Video on demand

  20. E-Newsletters

  21. E-Newsletters

  22. Database Marketing

  23. Text-messaging “Be the 92nd person to text the correct answer and win!”

  24. Text-messaging

  25. Text-messaging “Reds fans, sign up for team updates…”

  26. Text-messaging

  27. Text-messaging “Win backstage passes, just text…”

  28. Text-messaging

  29. Text-messaging Bon Jovi concert attendees text messages to the giant screens I luv you, Mandy! Sponsored by Nokia

  30. Social networking

  31. Social networking

  32. HD multi-channel

  33. Message-casting • Retail Sales

  34. Micro Sites

  35. Viral marketing

  36. Viral marketing

  37. Pop-up and pop-under

  38. Pop-up and pop-under

  39. Pop-up and pop-under

  40. Digital Best Practices

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