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Advanced Colour and Texture

Semiotics = De Sign… The study of ‘signs’. Advanced Colour and Texture. Image: Visual Research, Noble et al. Semiotics =. It has been used in the packaging and advertising industries, where communication with potential customers is paramount. www.designbridge.com/ www.fitch.com

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Advanced Colour and Texture

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  1. Semiotics = • De • Sign… • The study of ‘signs’ Advanced Colour and Texture Image: Visual Research, Noble et al.

  2. Semiotics = It has been used in the packaging and advertising industries, where communication with potential customers is paramount. www.designbridge.com/ www.fitch.com http://www.marketingsemiotics.com/

  3. Semiotics = New directions…. For graphics, packaging products innovation, branding; for both technical and appearance based design activities…

  4. Semiotics = A Clever trick Q: Where is this Vodka made ?

  5. Semiotics = Persuasive (about important things too) Which bike helmet would most prefer?

  6. Semiotics = Identifies emergent trends (Structuralism) http://www.semiovox.com/semiotics/

  7. Semiotics = everywhere, can understand the world around us. Words and body language have codes between members of the society that use them.

  8. Semiotics = Expert Tips Originally associated with language studies. Extended to visual imagery. Used in many different disciplines

  9. Semiotics = Intro by Ferdinand de Saussure A sign is in two parts: The signifier, is the material aspect to the sign (the thing) + Thesignified is what is imagined

  10. Semiotics = Adapted by Barthes Connotation vs. Denotation Denotation= straightforward sign for all. Connotation=changes dependant on who is viewing it, when and where (context)

  11. Semiotics = Connotation depends on audience. Graphics, fonts, colours etc. all have their own codes

  12. Semiotics = https://harleysaunders8.wordpress.com/2013/10/24/semiotic-analysis-gucci-guilty-advert/

  13. Semiotics = Sub cultures within society have their own "codes” Clothes and accessories speak their own language.

  14. Semiotics = Connotation vs. Denotation

  15. Charles Sanders Pierce • defined three different categories of relationship between an object and its sign: • Icon • index • symbol

  16. Uses for product design..

  17. Iconic signs.. • Have a resemblance = metaphor • • give qualities of one object to another • adds familiarity and recognition

  18. Iconic signs..

  19. Symbolic Signs Have culturally agreed meanings, just like words in a language

  20. Symbolic Signs the logo effect

  21. Symbolic Signs the logo effect

  22. Index Signs: indicate something • Uses: • Feedback • To signify direction • Affordance • how something was made

  23. A3: • Finish the sheet • 2. Sketch different products (3 in class) and collect photos and describe how they illustrate: • Icon • index • symbol

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