How Alexa Voice Technology Can Empower Businesses?

1. How Alexa Voice Technology Can Empower Businesses? Welcome to the age where voice has become one of the most powerful             universal interfaces for communication not only with each other but with the       technology surrounding us too. As the voice is becoming a powerful tool, this             will change the way of working for all organizations.   Well, we have already entered the era of voice technology and businesses. There was a time we were introduced with smartphones and now it is a time when talking to hearing someone talking through the phone has become usual. Now, it is a time when we are able to communicate with even the objects that surround us. In the very initial stage when the voice assistants were introduced, people were not finding them to be that much useful as they were not able to provide authentic and appropriate answers. With the passage of time, the voice assistants started gaining popularity when voice assistants and voice recognition evolved to be integrated in Voice command devices like smart speakers and other products. Late bacon in 2014, Alexa one of the very popular voice assistants was launched by Alexa with multiple skills. Alexa is indeed one of the most famous and useful voice assistants these days. Let’s have a look at some of the stats and facts related to Alexa voice assistants. According to a stat by statsita.com, ​72% of younger consumers drove the adoption of voice assistants who thought voice search is more convenient than text.                                              

2. ● 100 million Amazon Echo devices sold by 2019. ● 34% of Voice assistant users used their devices for finding products to buy. ● 67% of users use voice assistants for listening to music. ● Voice assistants lead to faster interaction and improved consumer retention. Users who are opting voice searches to play music, order online, schedule reminders than text are more likely to convert. Voice assistants help in improving faster interaction and consumer retention. Users like to do activities by commanding voice instead of texting and this is a common truth. As the demand for voice assistants is increasing day by day, the companies are getting involved in making voice assistants more intelligent and useful. Let me tell you that last year amazon started shifting their focus from customers to developers so that they could provide rich user experience. Let’s have a look at the features and advancements of the Alexa that have been improved with the passage of time and empower businesses: 1. Personalization It was in the last year when a skill personalization for the Alexa skills kit was launched by Amazon and this helped the developers in order to build skills that can help to differentiate between speakers in the household, without being switching between Alexa accounts. While interacting with Alexa skills, the user receives a string made of characters and numbers called personID. Companies can use these access tokens of the client’s associated account to deliver solutions. 2. Brand Own voices

3. Let’s talk about the Brand's own voices. Well some time ago Amazon shared use cases of custom brand text-to-speech voices. In this feature, you will hear the brand voice instead of hearing default Alexa voice. For example if you are ordering food from KFC then you will hear Colonel Sanders’s voice in place of default Alexa voice. So this is really interesting. This feature of brand voices has been developed by ​Amazon Polly​, an AWS service. So it could be said that this text-to-speech voice of a brand helps the particular brand to get an individual identity among the various brands. 3. Alexa Presentation Languages Two years ago Amazon added the Alexa Presentation language which allows the developers to build interactive ​“visually rich” Alexa skills. In this way brands now can create content around images, text, layouts, speech commands, and built-in-intents. And now Amazonhas also introduced support for animations and vector graphics which is compatible with Echo Show 5. 4. Account Linking With the help of this App-to-App account linking feature, one can activate a skill from within an app that utilizes an Alexa skill. But before this, if you wanted to activate an Alexa skill in a third-party app then you had to leave the app and you need to enable the skill within the Alexa app. As this process was lengthy and irritating so the users had to avoid it before installing it. But with the help of App-to-App account linking feature, you can go for skill installation and authentication that helps in improving skill interaction rate.

4. 5. Alexa Sound Linking Library Another important and amazing feature of Alexa is that it provides more than 2500 new sound clips to the developers which are available on Alexa sound library. This helps in building rich and engaging experiences. And this skill set is most suitable for the education and gaming industry. You can find here more than 50 sound categories of animals, boats, doors, and sports. This helps the brands to create a rich background by imitating sound clips. 6. Skill Game Integration Well, here is one more interesting feature of Amazon’s Alexa that is skill game integration which is known for building story-based fiction and role-playing games. Firstly, Amazon launched leaderboards used for building multimodal skills but after that they added a new feature of story game building skill capabilities which helps in building skill flow faster. With the help of story builders, you can easily create a content by separating content creation from skill code. The editor desktop application for content creators, and the VSCode extension for developers. With the help of story builders, you will be able to develop a story in less time so ultimately this will help in reducing story development by helping the content teams to quickly prototyping. So there is no need to get dependent on the development time every time when the content changes are being made. Final Words So, I can say that already there are many companies which have implemented this technology and there are still some of them left who are still looking to go for this. And for them, I would like to say that start using Alexa skills as these skills are ruling over the multiple industries these days. After going through the whole blog, you might be aware that how Alexa voice technology can empower business and can enhance the Brand service in order to get high user engagement. You might have seen that some brands are already using this and getting high attention from the users. As there are so many improvements going on in voice technology, it's indeed high time to search for the ​top software development company in India that can provide you the required service at the required budget.