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Mission and Methods

Mission and Methods. An introduction to the Oath Keepers. Introduction. Who Are We?. Primarily active and retired military and peace officer personnel Civilian “associate members” Common cause: Concern about the government’s disposition towards the US Constitution. What Is Our Mission?.

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Mission and Methods

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  1. Mission and Methods

  2. An introduction to the Oath Keepers Introduction

  3. Who Are We? • Primarily active and retired military and peace officer personnel • Civilian “associate members” • Common cause: Concern about the government’s disposition towards the US Constitution

  4. What Is Our Mission? • Top-level objective: to defend the Constitution against enemies both foreign and domestic • Quote: Not on our watch!

  5. Specific Objectives • Pledge • Remind soldiers and peace officers of their oath to the Constitution • Inculcate • Inculcate “10 orders we will not obey” • Educate • Educate soldiers and citizens alike on the Constitution and the proper role of government • Protect • Protect citizens from possible government aggression or government-caused calamity

  6. The “how” of what we aim to do Modus operandi

  7. Reach out, inspire, teach M.O. Part 1: Pledge, Inculcate, Educate

  8. Pledge, Inculcate, Educate • Military penetration • Police force penetration • Media PR • Social networking • Grassroots support

  9. Military Penetration • Information booths at • Gun shows • Firing ranges • Other? • Other?

  10. Police Force Penetration • Information booths at • Gun shows • Firing ranges • Other? • Other?

  11. Media PR • Establish media liaison / PR team • Issue general guidelines for members speaking to the press • Guest appearances on cable news shows • Other?

  12. Social Networking • Public face • Facebook pages (national and state levels) • Official Twitter account • Internal (not on Facebook!) • Email distribution lists (national and state levels) • Forums (national and state levels) • Meetup.com (all levels, primarily local chapters) • Files sharing—e.g., logos, presentations, handouts, etc.—MS Sky Drive? Google Docs?

  13. Grassroots Support • Leverage [public face] social networking • Parades • State and county fairs • Gun shows • Direct marketing

  14. Hoping for the best… M.O. Part 2: Prepare and Protect

  15. Prepare and Protect • Prepping for Oath Keepers • Prepping education for citizens • Prepping for a call to arms

  16. Prepping for Oath Keepers • Prepping task force • Supplies • Survival strategies • Urban • Rural • Wilderness • Other?

  17. Prepping Education for Citizens • Prepping courses for citizens • Sell supplies, kits, etc. • Leverage as PR • Other?

  18. Prepping for a Call to Arms • When/how do we know unconstitutional aggression against citizens is happening? • How do we plan on stopping it? • Are we responsible for organizing and mobilizing militias? • Does the FBI have a better handle on local militias than the Oath Keepers? • Etc.

  19. From here to there Conclusion

  20. Next Steps • Executive organization • Leadership organization • Information/communication management • Outreach plan • M.O. execution • Strategy, delegation, commitments • Branding/marketing initiative • Fliers, business cards, brochures, welcome packages, etc. • Web site redesign/OK email addresses

  21. Action Items • Task members with specific next steps • Establish deadlines and deliverables • Schedule regular status meetings

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