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PUBLIC LIBRARIES & BABY BOOMERS Introductory Webinar July 21, 2010

PUBLIC LIBRARIES & BABY BOOMERS Introductory Webinar July 21, 2010. TODAY’S PRESENTERS. Suzanne Flint, Library Programs Consultant, California State Library sflint@library.ca.gov or 916-651-9796 Stephen Ristau, Fellowship Coordinator stephenristau@gmail.com or 503-281-4305

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PUBLIC LIBRARIES & BABY BOOMERS Introductory Webinar July 21, 2010

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  1. PUBLIC LIBRARIES & BABY BOOMERS Introductory Webinar July 21, 2010

  2. TODAY’S PRESENTERS • Suzanne Flint, Library Programs Consultant, California State Library sflint@library.ca.gov or 916-651-9796 • Stephen Ristau, Fellowship Coordinator stephenristau@gmail.com or 503-281-4305 • Analisa Svehaug, Social Media Coordinator, HyperArts analisa@hyperarts.com or 510-339-6084

  3. TODAY’S AGENDA • Welcome & Background (Suzanne) • Fellowship Goals: Ours and Yours • Learning Philosophy • Creating a Community of Innovators • Foundational Concepts & Rationale (Stephen) • How Aging is Changing – the New Longevity • Who are the Boomers and Why do They Matter? • From Ages to Stages • Transforming Libraries • Fellowship Overview & Structure • Social Media Strategy (Analisa) • Activities Prior to the Institute (Suzanne) • Portland Institute (Stephen) • On-line Learning Community (Suzanne) • Surveys & Fellowship Evaluation (Stephen) • Questions & Answers

  4. BACKGROUND • National initiative: 2006-2009 • Statewide initiative: 2007-2010 • Regional initiative: 2010-2011

  5. FELLOWSHIP GOALS • Inspire library innovation in serving and engaging adults, ages 50+ • Transform libraries in the process

  6. YOUR GOALS • Better serve your communities and midlife adults, ages 50+ • Ensure community appreciation for your libraries • Foster your own professional growth

  7. TIMES–THEY’RE CHANGING • Individuals reshape institutions, NOT vice versa • Transforming libraries = transforming ourselves • Passion • Connection • Mobilizing already existing resources • Taking risks

  8. LEARNING PHILOSOPHY We believe YOU: • Are self-directed • Have knowledge and experiences worth contributing • Are goal-oriented • Are relevancy-oriented • Are practical We believe OUR role is to: • Create a stimulating learning environment • Provide access to knowledgeable thought leaders • Keep barriers low • Provide feedback and facilitation • Offer inspiration and practical examples

  9. WHAT IS A FELLOWSHIP? • Open exchange between peers • Knowledge created not just shared • Skill building • Practical applications • Interactive participation • You get out what you put in

  10. BUILDING COMMUNITY • You are joining a community of library innovators • IMAGINE…REALLY IMAGINE • Bring your passion and creativity!

  11. Foundational Concepts: How Aging Is Changing • Extended lifespan - a new life stage • Health and lifestyles • Work, learning, and play • Meaning and purpose • Communities for all ages

  12. Blue Zones - Keys to Longevity • Move Naturally  • Right Outlook  • Eat Wisely  • Belong to the Right Tribe SOURCE: Dan Buettner, www.bluezones.com

  13. 45,000,000 Who are the Baby Boomers? GI Generation 1905-25 50,000,000 Silent Generation 1926-45 35,000,000 Baby Boomers 1946-64 78,000,000 Generation X 1965-82 65,000,000 Millennials 1983-02 80,000,000

  14. One out of every three adults in America is a Baby Boomer. Source: US Census

  15. Boomer General Characteristics Compared to previous generations, this cohort generally: • Is living longer and healthier lives • Has greater affluence with more options for work, learning, and leisure • Better educated, skills, and knowledge • Higher expectations

  16. 136.3 million +1% 113.0 million +23% The “target” demographic? 18-49 135.3 million 50+ 91.5 million 2007 2017 Source: US Census

  17. A New Life Stage: Not Your (Grand) Parents Retirement • 30 years added to the middle of life • Uncharted territory with new opportunities and challenges • Impacts boomers and the generations that follow

  18. “Good news, honey – seventy is the new fifty.”

  19. Optimizing Health Six Protective Factors Physical andcognitive declines can be reduced, delayed, or prevented by: • Getting a good education • Having a high sense of control • Reducing stress and anxiety • Exercising regularly • Staying socially engaged • Engaging in cognitively stimulating activities SOURCE: Paul Nussbaum, www.paulnussbaum.com SOURCE: Lachman & Agrigoroaei, 2008

  20. Spirituality and Aging • Generativity vs. Self-Absorption (Erik Erickson) • Meaning and Purpose (Robert Atchley) • Active Wisdom (Mary Catherine Bateson) • Life Legacy

  21. New Options for Life After 50 “Traditional Retirement” Motivated to: • Use their knowledge, skills, assets productively • Have better balance between work, learning, and leisure • Find meaning and passion-give back Childhood Adulthood Later Adult New Paradigm Childhood Adulthood Later Adult

  22. Spectrum of Social Purpose Work Encore Careers Part-time or seasonal nonprofit or public sector work Socially- responsible business creation Fulltime nonprofit or public sector work Episodic, Informal participation Episodic formal engagement Ongoing formal engagement Sustained work, often for a specific term Social entrepreneur Full-time+ and/or Significant commitment of financial resources Occasional Low level commitment No organized volunteer structure Intermittent One-time commitment Organized volunteer structure Regular 2-5 hrs/week over 6-12 months/year Ongoing 10-15 hrs/week 9-12 months/yr Part-time 16-32 hrs/week Full-time 40 hrs/week Full-time+ Significant commitment of financial resources Wages or Salary Possible employee benefits Salary or benefits possible but not likely Possible expense reimbursement Stipend Transportation Or meal expenses Insurance Wages or Salary Health benefits Other employee benefits Salary or benefits Investment returns SOURCE:

  23. Implications • Don’t treat them like they are old or “seniors.” • Take age out of your thinking • Not “one size fits all” programs and strategies • Rethink your volunteer and talent engagement strategies

  24. Library TLA50 Innovation • Partnerships • Programs • Promotion • Place • Position

  25. CALIFORNIA RESPONSES • Boomer Information Zone(BIZ) provided a space and resources for Boomer networking, re-careering and social networking. • Taking the Bite Out of the Sandwich Years connected Boomers to local resources on topics about redefining aging, caring for an aging parent, and re-careering. • BeHealthy5 offered a program series and monthly activity checklists promoting financial, mental, social, physical and spiritual health. • Tame Your Tech allowed users to experiment with and evaluate technology gadgets for free. • Feed Your Head featured experts on brain fitness and healthy aging. • Digital Stories gathered first-hand accounts of 1960’s public school integration efforts and brought a community together. • Volunteer Hub facilitated community-wide opportunities for Boomer volunteers via a library volunteer webpage and conference. • Volunteer Speakers Bureau enabled Boomers to share a lifetime of expertise while helping the library provide low-cost programming.

  26. www.transforminglifeafter50.org

  27. FELLOWSHIP OVERVIEW • Today’s webinar July 21 – Aug 13 • Pre-institute activities July 22 – Sept 14 • Portland Institute Sept 15 – Sept 17 • Online Learning Sept 28 – May 9 • Fellowship Concludes June 2011

  28. PRE-INSTITUTE ACTIVITIES • Required Activities • Introductory Slide for Institute (9/3) • Intentional Conversations Exercise (9/28) • Elective Activity – Pick at least 1 (9/15) • Scan: Your local media • Read: one MetLife Research article • Watch: CNBC Brokaw Report: Boomer$

  29. PORTLAND INSTITUTE • Starts September 15 at 2pm • Ends September 17 at 4pm • On-time culture • Welcome Committee • Cutting-edge theory and practice • Futures Lab (prepare to walk 20 blocks) • Agenda available online • Questions/information - contact Stephen Ristau

  30. ON-LINE LEARNING Moodle classroom • 09/28 to 10/18: Strategic Facilitation • 11/02 to 11/22: Community Assessment • December 2010: BREAK • 01/04 to 01/24: Partnerships & Collaborations • 02/08 to 02/28: Volunteer Engagement • 03/15 to 04/04: Evaluating Results • 04/19 to 05/09: Engaged Programming & Social Media Strategies

  31. SURVEYS & EVALUATIONS • Independent Evaluator Joanne Marshall, School of Information and Library Science, UNC Chapel Hill marshall@ils.unc.edu • Pre-Survey June 15-July 7, 2010 • Interim Survey Sept 22-Oct. 6, 2010 • Final Survey May 11-May 25, 2011

  32. Libraries helping to navigate the road ahead.

  33. QUESTIONS & ANSWERS Lead. Inspire. Change the World… Again. Corporation for National & Community Service

  34. THANK YOU! • Suzanne Flint, Library Programs Consultant, California State Library sflint@library.ca.gov or 916-651-9796 • Stephen Ristau, Fellowship Coordinator stephenristau@gmail.com or 503-281-4305 • Analisa Svehaug, Social Media Coordinator, HyperArts analisa@hyperarts.com or 510-339-6084

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