1 / 13

Digital marketing is the use of the internet, social media, search engines, email, and other digital channels to promote

Off-page SEO refers to all activities done outside of your website to improve its search engine rankings. Unlike on-page SEO, which focuses on optimizing content and website structure, off-page SEO is about building trust, authority, and relevance through external factors.

vara2
Download Presentation

Digital marketing is the use of the internet, social media, search engines, email, and other digital channels to promote

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Understanding Digital Marketing 02 Digital marketing is the use of the internet, social media, search engines, email, and other digital channels to promote products, 1

  2. Advantages of Digital Marketing 04 Wider audience reach Cost-effectiveness Precise targeting Measurable results Interactive engagement 2

  3. 05 Website and SEO Importance of a well-designed website Role of SEO in optimizing websites for search engines, improving visibility, and driving organic traffic 3

  4. Seo Types On page seo Of page seo Technical seo 4

  5. On Page Seo On-page SEO refers to the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Unlike off-page SEO, which focuses on external factors like backlinks and social signals, on-page SEO deals with elements that are directly within your control. 5

  6. On Page Seo Rules Studio Shodwe Page 12 Keyword Optimization – Meta Tags Header Tags URL Structure Internal Linking www.reallygreatsite.com 6

  7. Keyword Optimization Using relevant keywords in titles, headings, and content naturally Meta Tags Optimizing meta titles and descriptions to improve click-through rates. Header Tags (H1, H2, H3, etc.) – Structuring content properly for readability and SEO 7

  8. URL Structure Creating clean, user-friendly URLs with relevant keywords. Internal Linking Connecting pages within your website for better navigation and SEO. Image Optimization Using alt text and proper file names for better image indexing. 8

  9. Of Page Seo Off-page SEO refers to all activities done outside of your website to improve its search engine rankings. Unlike on-page SEO, which focuses on optimizing content and website structure, off-page SEO is about building trust, authority, and relevance through external factors 9

  10. Search Results Domain Authority Page Authority Checker Spam Scare 10

  11. Types Of Backlinks Arcticle Sumission Sides PPT Submission Sides In fo Graphies Sumission Sides Image Sumission Sides 11

  12. Advance Backlinks Guest posting Press Release Quseion and Answer Advanced backlinks refer to high-quality, strategic, and authoritative links pointing to a website from external sources. These backlinks go beyond basic link-building techniques and focus on acquiring contextually relevant, high-authority, and organic links to improve search engine rankings, domain authority, and organic traffic. 12

  13. THANK YOU 13

More Related