Digital Marketing And Social Media

1. Digital Marketing And Social Media http://tingdigital.com.au

2. Introduction To Digital Marketing • Digital marketing is building awareness of a product or promoting a brand online using all digital means. • Digital agencies are worldwide, including a number of marketing agencies in Sydney. • This type of marketing has 2 major components; Internet marketing and non-digital channels • Internet Marketing – Web, SEM (search engine marketing), smartphones, mobile markets (Google Play, Apple Store), email marketing, online banner advertising and Social Media. • Non-Internet digital channels – Television, Radio, SMS, digital billboards (indoor and outdoor) http://tingdigital.com.au

3. Introduction To Social Media • Social media is hottest and latest buzz word in the world of internet marketing. • This includes using the new generation of social media platforms such as Facebook, Twitter etc. • This is because these channels have changed the way we shop, socialise and interact with people which also introduced new channels to digital marketing. • There are numerous social media agencies in Sydney and around the whole world. • To understand the importance of this here’s a fact: Facebook has more than 500 million active users. http://tingdigital.com.au

4. Advantages of Digital Marketing • It’s the fastest way to get the word around, especially if you have a big fan base, a single tweet or Facebook post will reach thousands in seconds. • It’s good for search engine optimisation as we know that social signals are used by Google and other search engines for ranking purposes. • Social media is a trend that cannot be ignored if you wish to stay relevant or close to your customers and stay in sync with the latest developments in digital marketing. • Most digital agencies provide SEO services which means all your social media is easily taken care of through a third party. http://tingdigital.com.au

5. Digital VS Social media • Social media is a major component in digital marketing. • Digital marketing is not only limited to the internet and also tries to connect to people off-line digitally. • Social media is limited to the internet only, find social media agencies in Sydney. • Digital marketing contains many components such as internet advertising, mobile ads, TV etc. whereas Social media is limited to social media platforms. • Digital marketing can rely entirely on banners whilst social media relies on copies. http://tingdigital.com.au

6. Conclusion • Digital marketing is the future of marketing and will only keep progressing with time. • The innovations of digital marketing will stretch to both the online and offline world. • Social media is the latest way to connect with people. • It teaches us a new way of connecting to people and also helps us understand consumer behaviour. • Digital agencies in Sydney are available by abundance. http://tingdigital.com.au

7. Thank You… http://tingdigital.com.au