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The ART OF FR A MING

The ART OF FR A MING . BENGT-ÅKE GUSTAFSSON. Regel #1: Control the context . Leaders often cannot control events, but they can control the context under which events are seen if they recognize a framing opportunity . Rule # 2: D efine the situation

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The ART OF FR A MING

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  1. The ART OF FRAMING BENGT-ÅKE GUSTAFSSON

  2. Regel #1: Control the context. Leadersoftencannotcontrol events, buttheycancontrol the context under which events areseeniftheyrecognize a framingopportunity.

  3. Rule # 2: Definethe situation At itsmostbasiclevel, framingrealitymeansdefining ’the situation here and now” in waysthatconnectwithothers. jfr (W.I )Thomas-teoremet: ”If men define situations as real, they are real in their consequences”. (Thomas, William. "The Definition of the Situation," in Self, Symbols, and Society: Classic Readings in Social Psychology, Nathan Rousseau (ed), 2002 (Lanham, MD: Rowman & Littlefield), pp. 103-115. ISBN 978-0-7425-1631-1

  4. Rule # 3: ApplyEthics ”Reality” is oftencontested: framing a subject is an actofpersuasion by leaders, oneimbuedwithethicalchoices.

  5. Rule # 4: Interpret uncertainty It is the uncertainty, confusion and undecidabilityof ’the situation here and nowthatopens it up for interpretationand provides an opportunityfor the more verbal skilledamongustoemerge as leaders.

  6. Rule #5: Design the response Ultimately, leadership is a design problem. Leaders must figureoutwhatleadership is in the contextofwhatthey do and, throughtheirframing and actions, persuadethemselves and otherpeoplethattheyaredoing it.

  7. Rule # 6: Control spontaneity Framingrealityrequiresthatleaders be abletocontroltheirownspontaneouscommunication.

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