Meeting in the middle:The hybrid world of Unified Communications Presenters: Dax Nair Director, Unified Communication Grant Bykowy Director, Voice and IP Communications
Introduction As more and more organizations turn to Unified Communications to improve their productivity, efficiency and competitiveness, they are faced with the prospect of making a technology decision: premise-based services or cloud-based services. In this session you will learn about the power and benefits of combining premise-based Unified Communications solutions with network-based SIP Trunking capabilities to deliver cost-effective, feature rich solutions that can take your business from legacy to the future.
Agenda The current state A quick look at today’s voice telecom environment The opportunities Can you manage the applications? The choices A hybrid solution may be the best for you The network New technologies that save you money and enhance the value of your voice applications The Proof How one customer established a leading edge telephony environment
If you were responsible to identify and deploy a new Telecom infrastructure for your company, will you choose TDM-based Centrex? Centrex is still good for basic telephony and phone features.
Current stateA quick look at today’s voice telecom environment Customer perspective Legacy PBX or Key system on customer’s premise Centrex services provided by Service Provider (SP) IP or Hybrid PBX services with some IP applications on prem or hosted Hosted PBX/IP Centrex services provided by SP Traditional TDM services, limited SIP services • Service Provider perspective • Hosted shared/partitioned services • Hosted dedicated services • Managed Services for customer prem deployments • Partially managed services with shared administration
Can enterprises continue to invest in voice only networks? Today’s knowledge-based economy needs flexibility beyond what can be delivered by fixed-location voice services
The opportunities - Are you ready for this? Sharedworkspaces FacebookMySpaceLinkedIn Videoconferencing VoIP LD MPLS Email Presence PersonalPortals Federation Mobile extension IP Trunking Hotdesking Webconferencing Firewalls Fixed-mobileconvergence Fax Wireless SocialBookmarks BlogsWikis Federation Internetconnectivity AudioConferencing Workflowautomation Peopledirectory Voicemail Storage EnterpriseSearch One numberreach NetworkManagement MashupsRSS feedsTagging ServerVirtualization InstantMessaging Calendaring VPN Webcasting
Virtual Working Makes Good Business Sense Reduced Environmental Footprint Improved BusinessContinuity Better Talent Attraction and Retention Strategies • Connect, collaborate, share ideas and scale knowledge virtually EnhancedProductivity Reduced Cost Employees don’t have to be remote to be virtual
Voice Mobility Unified Communications Email Messaging Video Presence Moving from Telephony to Unified Communications
Why is the Cloud vs. Prem discussion different now than the age-old Centrex vs. PBX arguments? The new technologies that are delivered from the network and premise-based UC services are no longer mutually exclusive; they can co-exist and integrate
The choices It is not an all or nothing model - A hybrid solution may be the best for you Prem-based solutions continue its dominance in new Unified Communications deployments Managed services are available for both CPE-based solutions and hosted products Virtualization is becoming a reality and can happen within your own environment Creative financing options available today help with potential capital constraints
The building blocks Hotelling Employee Office Worker Teleworker Remote Worker Campus Mobile Worker Road Warrior Presence Personalportals SharedWorkspaces EnterpriseSearch InstantMessaging Videoconferencing Webconferencing Audioconferencing Socialnetworking sites Blogs Wikis Mobile clients Hotdesking Unifiedmessaging Mobileextension Fixed-mobileconvergence Network and apps management Storage Networkconnectivity VoIP Security Is your enterprise ready to take all this on? On the other hand, are you ready to move it all to the cloud?
How tangible are the benefits of applications like collaboration presence and mobility? Faster ROI and hard $$ savings on collaboration and mobile applications
Potential Soft and Hard ROI 4.3h 49% 40% 67% 33% 54% 50% Reference: Studies of business organizations conducted by Sage Research and Chadwick, Martin Bailey
How can smart networking help?... New networking technologies reduce costs, while increasing efficiency and reliability
Enhancing UC value with SIP Trunking PSTN PSTN PSTN PSTN PSTN PSTN PSTN IP VPN Network Soft switch Consolidated LD and Local PSTN From this… • Multiple networks for voice, data • Many switches and local PSTN interconnects • Fixed structure To this… • Same IP network used for data & voice – SAVINGS! • Consolidated PBX infrastructure & PSTN interconnect – SIMPLICITY! • Able to grow capacity and applications to suit needs – FLEXIBLITY!
Traditional Networking Solutions are costly and inflexible PSTN PSTN PSTN Customer’s WAN Network PRI/ Voice Trunks PBX PRI/ Voice Trunks PBX PRI/ Voice Trunks Key system H.Q Location Router Data Branch Location Router • Switches in most or every site • Separate networks for voice and data – no synergy • Costly gateways are needed to convert TDM voice to IP • Trunks and phone numbers are tied to customer physical location • High LD usage costs Data Long Distance Small Office Location Router Data
The Enabler – SIP Trunking SIP Trunking provides a voice gateway to the PSTN through a data network. It is used in conjunction with an IP or TDM PBX to provide Public Switched Telephone Network (PSTN) access. SIP Trunking allows for local interconnection to many different parts of the PSTN to be made from a single connection. Typically aggregates connections to different cities onto a single access. SIP Trunking forms part of a foundation upon which customers can deliver new unified voice and data services to serve changing business needs. IP voice environment allows for greater interaction of voice services with other applications, platforms, networks.
PSTN CE CE Virtualized UC Solution using SIP Trunking Primary Data Centre • IP PBXs consolidated and virtualized at Data Centres • Business Offices operated with just phones and routers on-site • Call Control resides in secure data centres • Overflow between locations to optimize voice BW CE Voice+Data IP PBX Call Control PE Business Office Locations IP VPN Network Voice+Data SIP Trunking PE Secondary Data Centre • Failover in the event communication is lost to one location Voice+Data IP PBX Call Control
SIP Trunking CASE STUDY CB Richard Ellis: Organization with Corporate Network CBRE Canada is the Canadian arm of CB Richard Ellis Group Inc., the world’s largest commercial real estate firm (based on 2009 revenue). The company serves real estate owners, investors and occupiers through more than 300 offices worldwide. In Canada, CBRE employs over 1,500 people in 20 offices from coast to coast. • Challenges • Organization experiencing significant growth. Rapidly outgrowing existing equipment and network • No cost effective way to deploy remote teleworkers • Multiple sites with separate voice and data networks including a data centre • Having difficulty justifying IP technology investment • Deployed fully diverse consolidated SIP Telephony solution in 2 data centres • Deployed SIP Trunking for 8 main sites across the country • Kept local business lines in each site for 911 and VoIP back up • Implemented MPLS redundancy at data centre • Benefits • Reduced network costs by 18% • Realized a faster return on IP PBX investment • Significantly improved network redundancy • Increased network flexibility allowing them to rapidly add new sites • Established a leading edge VoIP environment with greater feature capability (including teleworkers) • Solution
SIP – a new level of interoperability SIP has emerged as the standard for supporting IP voice services and advanced applications Manufacturers, Service Providers and Application Providers alike are driving interoperability to promote the development of services across hybrid networks
Consider your options Consider your objectives And create the solution to take your business to the next level In closing, as you think about your telecom infrastructure needs…
Dax Nair email@example.com Grant Bykowy firstname.lastname@example.org www.allstream.com