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Understanding Newspaper Readership Demographics

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Explore how age, social grade, and working status affect newspaper readership demographics. Gain insights into print and online readership variations. Contact us for more information.

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Understanding Newspaper Readership Demographics

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  1. Readership

  2. Newspapers appeal to different reader demographics Younger (18-34) All Newspapers C2DE ABC1 Older (35+) Source: NRS

  3. Online readers have different profiles to the print versions Younger (18-34) All Newspapers ABC1 C2DE Older (35+) Source: UKOM

  4. Newsbrand Monthly Readership Millions Total Monthly Reach 41.5m Total Monthly Reach 40.3m Total Monthly Reach 39.8m 2.4m additional reach 13.8m (online total) 39.1m (print total) Source: NRS PADD (Print & Digital - NRS Jul 11-Jun 12 + UKOM Jul 12) *NRS print only (No UKOM data available pre 2010)

  5. Daily newsbrand readership (Print & Online) 000s 7,479 +3% 5,194 +18% 3,716 3,311 +2% +4% 1,874 1,580 1,590 1,341 1,329 +35% +3% +2% +3% 357 +47% 714 +34% +19% Source: NRS PADD: NRS Jul 2011-Jun 2012 + UKOM Jul 2012

  6. Weekly newsbrand readership (Print & Online) 000s 13,248 +5% 10,746 +28% 8,151 +5% 6,992 +10% 4,653 4474 +71% +77% 3,288 3,503 2,809 +3% +6% 2,349 +7% +54% 1,202 +29% Source: NRS PADD: NRS Jul 2011-Jun 2012 + UKOM Jul 2012

  7. Monthly newsbrand readership (Print & Online) 000s 17,405 16,824 +10% +44% 12,043 10,857 9,225 9,155 +20% +10% +119% +116% 5,668 5,372 5,232 4,647 +7% +14% +13% +75% 2,411 +48% Source: NRS PADD: NRS Jul 2011-Jun 2012 + UKOM Jul 2012

  8. Total Newsbrand Reach Print & Online - millions, % of all adults Source: NRS PADD (Print & Digital - NRS Jul 11-Jun 12 + UKOM Jul 12)

  9. % Readership by age (Print & Online) Source: NRS PADD (Print & Digital - NRS Jul 11-Jun 12 + UKOM Jul 12)

  10. % Readership by gender (Print & Online) Source: NRS PADD (Print & Digital - NRS Jul 11-Jun 12 + UKOM Jul 12)

  11. % Readership by social grade (Print & Online) Source: NRS PADD (Print & Digital - NRS Jul 11-Jun 12 + UKOM Jul 12)

  12. % Readership by working status (Print & Online) Source: NRS PADD (Print & Digital - NRS Jul 11-Jun 12 + UKOM Jul 12)

  13. Contact us info@newsworks.org.uk+44(0)20 7839 8935

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