2004 rural readership survey n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
2004 Rural Readership Survey PowerPoint Presentation
Download Presentation
2004 Rural Readership Survey

Loading in 2 Seconds...

play fullscreen
1 / 122

2004 Rural Readership Survey - PowerPoint PPT Presentation


  • 118 Views
  • Uploaded on

2004 Rural Readership Survey. Prepared for Rural Publications Group July 2004. Contents. Objectives/Approach Potentials/Sample Sizes Readership Depth of Reading/Attitudes Dairy General Fruit growers Demographics Questionnaire. Objectives.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

2004 Rural Readership Survey


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
    Presentation Transcript
    1. 2004 Rural Readership Survey Prepared for Rural Publications Group July 2004

    2. Contents • Objectives/Approach • Potentials/Sample Sizes • Readership • Depth of Reading/Attitudes • Dairy • General • Fruit growers • Demographics • Questionnaire

    3. Objectives • Provide an independent and comprehensive measure of current farming publication readership: • Reading incidence • Depth – proportion of issues/time spent/times read • Pass-on rates • Satisfaction and attitudes • Article type usage/importance • Computer/email/internet/website usage

    4. Approach • Self completion questionnaire with covering letter delivered to a random sample of approximately 11,000 farmers across New Zealand by Letterbox Channel • Incentive (Trip for two to Bledisloe Cup, Sydney) to encourage return • 2772 questionnaires returned (25%) in reply paid envelopes • Order of publications rotated • Processing, analysis and reporting by Colmar Brunton • Data weighted by farm type/region to match Statistics NZ Data (2002)

    5. Potential vs Actual Sample Sizes Note: Total NZ Farms = 63,800 (excludes plantations, idle land)

    6. Readership

    7. Readership – Total Sample

    8. Readership – Dairy Farmers

    9. Readership – Sheep Farmers

    10. Readership – Beef Farmers

    11. Readership – Sheep/Beef

    12. Readership – Fruit Growers

    13. Readership – Northern Region

    14. Readership – Central Region

    15. Readership – Southern Region

    16. Readership – Gross Farm Income: Up to $200,000

    17. Readership – Gross Farm Income: $200,000 - $500,000

    18. Readership – Gross Farm Income: $500,000 +

    19. Readership – Age: Under 40 years

    20. Readership – Age: 40-49 years

    21. Readership – Age: 50-59 years

    22. Readership – Age: 60 years +

    23. Readership – Region

    24. Readership – Farm Type

    25. Readership – Income

    26. Readership – Age

    27. Rural Readership - Farm Type Within Region

    28. Depth of Reading/Attitude

    29. Dairy Publications

    30. Proportion of Issues Read (by Primary Income Source – Dairy) Base: Readers of each publication

    31. Times Read (by Primary Income Source – Dairy) Base: Readers of each publication

    32. Time Spent Reading (by Primary Income Source – Dairy) Means 30 min 33 min 28 min 30 min 37 min 28 min 56 min 62 min 68 min Base: Readers of each publication

    33. Once Read - Keep for Further Reference Base: Readers of each publication

    34. Once Read - Pass On to Someone Else Base: Readers of each publication

    35. Other Readers Base: Readers of each publication

    36. Overall Satisfaction by Publication (out of 7) Base: Readers of each publication

    37. Overall Satisfaction by Publication Base: Readers of each publication

    38. Ease of Reading by Publication (out of 7) Base: Readers of each publication

    39. Ease of Reading by Publication Base: Readers of each publication

    40. Enjoyable to Read by Publication (out of 7) Base: Readers of each publication

    41. Enjoyable to Read by Publication Base: Readers of each publication

    42. In-depth Coverage of Topics by Publication (out of 7) Base: Readers of each publication

    43. In-depth Coverage of Topics by Publication Base: Readers of each publication

    44. Usefulness in Day to Day Operations by Publication (out of 7) Base: Readers of each publication

    45. Usefulness in Day to Day Operations by Publication Base: Readers of each publication

    46. Excellence of Editorial Quality by Publication (out of 7) Note: 2001 used Agree/Disagree scale, 2004 used Excellent/Poor scale Base: Readers of each publication

    47. Excellence of Editorial Quality by Publication Base: Readers of each publication

    48. Publications Use Most For Base: All Dairy Farmers

    49. Rating by Dairy Farmers Base: Dairy Farmers

    50. Rating by Dairy Farmers Base: Dairy Farmers