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The Future of Applications with Cloud

Franco Liu Eisma, Business Development Manager, ASEAN. The Future of Applications with Cloud. June 2, 2014- Cebu Marco Polo Hotel. Trusted by Enterprises Around the World. Powering the fastest growing internet properties. Observations in the ASEAN Market.

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The Future of Applications with Cloud

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  1. Franco Liu Eisma, Business Development Manager, ASEAN The Future of Applications with Cloud June 2, 2014- Cebu Marco Polo Hotel

  2. Trusted by Enterprises Around the World

  3. Powering the fastest growing internet properties

  4. Observations in the ASEAN Market • Broader Context , AEC Status Quo Expected for the Short and Medium Term • Consensus on growth, but which areas? • Mobile App Economy Expected to Grow but very fragmented? • Lack of Research and Data on the state of the App Economy in SEA (is the EU app economy of $23.7billion in 2013 similar to SEA? • Challenges highlight the lack of infrastructure and uniformity of regional preference • Focusing on things that don’t change and Innovating on things are valued by customers overtime (Agility/Speed, Cost, Scale and Operational Efficiency) • Leveraging flexible platforms that allows pivot overtime (Software Stacks, Infrastructure, Commercial Terms, Scope and Offerings)

  5. Taking Lessons from Global and Regional Companies

  6. The journey we’re seeing with AWS customers Dev & Test True Production Mission Critical All-in Development and test environments Build production apps Migrate production apps Marketing Build mission-critical apps Migrate mission-critical apps Corporate standard

  7. Stage 1: Dev & Test Self-service access to infrastructure Benefits Experiment more, with no CapEx Resource projects instantly Eliminate idle servers Maintain consistency across teams Use Cases Technology evaluation Prototyping Agile Development Dev & Test

  8. The cloud increases IT agility and efficiency Runs up to 1,500 dev & test servers daily Reduced deployment time from weeks to days Supports 1,000 developers instantly AWS brings business agility as Shell is able to deploy services much more quickly. Johan Krebbers Vice President of Architecture Dev & Test

  9. Stage 2: True Production Apps Dev & Test True Production Mission Critical All-in Build production apps Migrate production apps Marketing

  10. True Production Apps: Build & deploy for the cloud Public or private web apps Mobile apps Scientific computing Benefits Develop applications faster Augment existing data center resources Multiple data centers for high availability Auto-scale up and down with demand Hardware upgrades with no downtime Easy global deployment Big data apps True Production — Build new apps

  11. GE put collaboration and design in the cloud Cross-functional collaboration app Helps design around manufacturing Allows users to define how they work Users can spin-up their own environments devices people design This could change the way manufacturing is architected. Industrial manufacturing software Joe Salvo Manager, Business Integration Technologies Laboratory True Production — Build new apps

  12. Vodafone built a mobile payment app PCI and DSS compliance was essential Launched in 3 months Reduced CapEx by 30% Deployed to 7 channels, including Facebook Payments Amazon Web Services was the clear choice in terms of security. Stefano Harak Online Senior Product Manager True Production — Build new apps

  13. True Production Apps: Migrate existing apps Windows and Linux Databases Backup archives Seasonal apps Data center Lower costs Higher availability Easier and faster hardware upgrades Less downtime for software upgrades Easier global deployment Up to 70% less* Multiple availability zones Instant access to new hardware Run old and new environments in parallel Mirror globally True Production — Migrate apps *Source: IDC, The Business Value of Amazon Web Services Accelerates over time, July 2012

  14. Bristol-Myers Squibb moved clinical trials to AWS On-Premises Cloud Clinical trial simulations took 98% less time More efficient and iterative simulations results in fewer human trials 64% savings on clinical trial costs # of Simulations 2000 2000 # of Servers 2 256 Total Run Time (hr) 60 1.2 We’re using fewer subjects in these trials, and needing fewer blood samples. Russell Towell Senior Solutions Specialist True Production — Migrate apps

  15. True Production Apps: Marketing Benefits Be responsive to marketplace demands Build and launch quickly Campaigns scale automatically with demand Scale IT costs to customer adoption Temporary costs for temporary sites & campaigns Use Cases Corporate websites and brand sites Digital marketing platforms Short, relevant, timely campaigns New or experimental campaigns Traditional, time-bound campaigns True Production

  16. Unilever standardized its digital marketing on AWS Site deployment time On-premises: 2 weeks Built a common platform for content delivery Migrated 500 existing sites in less than 5 months Easily copy campaigns across regions Campaign launch went from 2 weeks to 2 days AWS: 2 days If a brand manager has an idea, she can implement it before the competition. SreenivasYalamanchili Digital Marketing Services (DMS) Global Technical Manager True Production — Websites

  17. Stage 3: Mission-critical Apps Dev & Test True Production All-in Mission Critical Build mission-critical apps Migrate mission-critical apps

  18. Mission-critical Apps: Build & deploy for the cloud Public or private web apps Mobile apps Scientific computing Benefits Develop applications faster Augment existing data center resources Multiple data centers for high availability Auto-scale up and down with demand Hardware upgrades with no downtime Easy global deployment Big data apps Mission Critical — Build new apps

  19. Infor is disrupting business applications with AWS Infor has architected its next-generation SaaS ERP application suite on AWS to serve over 70,000 users across 12 distinct verticalsin 164 countries. Customers in traditional industries like financial services and manufacturing were asking for continuous innovation and fast provisioning. Every dollar has to mean something for us… We want to build great applications, not datacenters. Charles Phillips CEO Mission Critical — Build new apps

  20. Jollibee runs Mission-Critical Platforms on AWS • Warehouse Management System (Infor WMS) • Advanced Supply Chain Planning System (Oracle ASCP) • Supplier Relationship Management (SAP SRM) • Web Delivery System (Open Source) AWS ALLOWED THE SYSTEMS TO BE EASILY AND QUICKLY SCALED (UP OR DOWN) AND THAT THE DEPLOYMENT OF SYSTEMS TO THE CLOUD TOOK ONLY DAYS - Larry C Matias Chief Information Officer Deployed over 6x versus what they normally could in terms of servers Budget “stayed almost flat”

  21. Mission-Critical Apps: Migrate existing apps Oracle, SAP, Microsoft Cloud-based desktops Parallel data processing Data center Lower costs Higher availability Easier and faster hardware upgrades Less downtime for software upgrades Easier global deployment Up to 70% less* Multiple availability zones Instant access to new hardware Run old and new environments in parallel Mirror globally Mission Critical — Migrate apps

  22. Stage 4: All-in Dev & Test True Production All-in Mission Critical

  23. All-in: IT entirely in the cloud Benefits Virtual elimination of IT CapEx Flexibility in resource assignments Speed to market Zero hardware maintenance Multiple availability zone deployment Use Cases Divisions, regions, or whole organizations can go all-in All-in

  24. For a company that’s more interested in getting its journalism out; the time, money, and people we need to spend operating on-premises IT distracts us from our core mission. Stephen Orban, CTO All-in

  25. News Corp made the journey into the cloud Dev & Test True Production Mission Critical All-in APIs integrated legacy technology Dozens of mobile apps Back office apps 3,000 apps by Jan 2015 Share development globally, in minutes AWS will contribute toward a global savings of $100M in our infrastructure costs. Stephen Orban CTO All-in

  26. Summary High hopes for App Economy in SEA but plenty of unknowns Lower the cost of experimentation which in turn drive innovation Cloud is enabling organizations to tackle business challenges instead of infrastructure, focusing on things that remain important to customers overtime Cloud Adoption cuts across Enterprises and Startups Globally and in the Region

  27. Innovation & Iteration Started: burbn, location-based mobile app. Photo sharing is just one feature Started: odeo, site to create & share podcasts Started: developed 51 games, none very successful. But then game 52… Now: re-written as photo app. Sold to FB for 1bn Now: micro-blogging, 500M users, >10Bn valuation Now: raised $42M, downloaded 1B times, 25% paid, best sold game on AppStore

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