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Utilize radio ads to increase ad awareness by 103% for Food/Snacks campaigns. Data from 57 campaigns shows average uplift when exposed to radio ads compared to those not exposed. Average radio spend £332k, source: radioGAUGE from the RAB.
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Ad Awareness: Food/Snacks Radio increases ad awareness by 103% for Food/Snacks campaigns Average uplift in ad awareness, exposed to radio ads vs. not exposed to radio ads Base: 57 Food/Snacks campaigns; average radio spend £332k Source: radioGAUGE from the RAB 103% uplift