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Strengthening Social and Behavior Change Communication through Tailored Long-Term Capacity Support

This presentation by Emily Bockh outlines a five-year global initiative aimed at enhancing social and behavior change communication (SBCC) in 17 countries. Led by FHI 360 in partnership with several organizations, the project focuses on developing a flexible SBCC toolkit to transfer knowledge and skills to local institutions. The initiative emphasizes long-term capacity strengthening, linking technical and organizational support to local needs, and ensuring commitment from stakeholders. Challenges include maintaining engagement and aligning various capacity strengthening approaches.

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Strengthening Social and Behavior Change Communication through Tailored Long-Term Capacity Support

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  1. Supporting Long-Term and Tailored CS in Social and Behavior Change Communication (SBCC)Presenter: Emily Bockh

  2. Introduction and Overview • A five-year Global Health and Development Communication Initiative (2007 - 2012) • Partners: Led by FHI 360 with Ohio University, Internews, Care, Soul City, IDEO, New Concept, and CMS • Location: Global project in 17 countries • CS goal: Strengthen and transfer social and behavior change communication (SBCC) skills and knowledge to developing country institutions

  3. Capacity Strengthening Model • Development of modular, flexible SBCC Toolkit • Assessments and tailoring of CS TA • Work with partners to determine approach and action plan • Provide technical CS in SBCC • Try to match with a provider of organizational CS • Long-term CS (more than a short training) • Measurement of competencies and development of final action plan

  4. Illustrative Results

  5. Challenges & Benefits Benefits Challenges Ensuring commitment of organizations/entity to long-term CS Linking CS efforts (different approaches) with each other Ensuring there is a linkage between technical CS and organizational CS • CS approach based on and driven by needs • Flexibility of approaches allowed for audience-tailored CS • Worked through existing structures such as networks or governments

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