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Thinking outside the 9-5: Designing an event for Educators. Erin Zambataro, Senior Librarian—Children’s & Teen Services Caitie Morphew, Children’s Librarian Carnegie Library of Pittsburgh-Allegheny 412-237-1890. Why we needed to think outside the 9-5. High teacher turn-over

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thinking outside the 9 5 designing an event for educators

Thinking outside the 9-5:Designing an event for Educators

Erin Zambataro, Senior Librarian—Children’s & Teen Services

Caitie Morphew, Children’s Librarian

Carnegie Library of Pittsburgh-Allegheny

412-237-1890

why we needed to think outside the 9 5
Why we needed to think outside the 9-5
  • High teacher turn-over
  • Large service area
  • Different types of educators
  • Break through the email-brain-drain
  • Stand out from the every day
  • Engage on an individual level
  • Foster sharing and listening
  • Create buzz!

Image courtesy of [stockimages] / FreeDigitalPhotos.net

slide3

Event Planning:First Steps

  • Develop goals
  • Design the event
  • Write and present a justification
    • Justifying the event vs goals
  • Communicate with administration and seek support
  • Anticipate and plan for barriers
  • Develop a timeline and budget
  • Secure funding
slide4

the Event Blueprint

  • Goals
    • Create a two-way dialog
    • Create connections
    • Increase visibility in the community
    • Showcase resources and services
    • Schedule outreach/programs
    • Sign educators up for Library cards
    • Impart our relevancy in the 21st century
slide5

the Event Blueprint

  • What would success look like?
    • Primary goal: target PPS
    • Attendance of at least 15
    • Positive connections
    • Attendees learn something about the Library
slide6

the Event Blueprint

“A private, invitation-only showcase of your neighborhood Library’s resources and programs”

“You and a guest”

  • Staffing
  • Stations
  • Food
  • Wine
  • Raffle and gift bags
slide7

Promotion

  • Creating a guest list: formal and informal educators
    • School rosters
    • How many invitations?
  • Formal invitations
  • Follow-up
    • Postcards
    • Word of mouth
    • Email campaign
    • Confirmation email
slide8

Logistics

  • Budget
    • Invitations, graphics, reprints, station signage
    • Food, Wine
    • Giveaways
  • Staffing
  • After-hours security
  • Individual objectives for each guest
    • Enjoyable experience vs targeted outreach, etc
the event
The Event
  • 21 RSVPs
  • 16 educators and 9 guests

= 25 attendees

evaluation outcomes
Evaluation: Outcomes
  • 4 teacher cards
  • 1 personal library card
  • Added outreach visits
    • to a previously unresponsive school
    • to a special needs classroom
  • Added weekly library visits/programs from
    • a 7th and 8th grade weekly summer camp
    • an afterschool group
  • Connected a teacher to materials/resources
  • Gave catalog instruction
  • Tour to new teachers
  • Added a series of art programs with a community partner
evaluation post event survey
Evaluation: Post-Event Survey
  • Survey Monkey
  • Follow up
  • What was the most informative part of the evening?
    • “Information about the teen programs--the concept of the library as more of a social center for teens.”
    • “Learning about the various different educational programs available for both teens and children.”

“I thought the event was wonderful and very informative.”

-Ashley Dandridge, Gwen’s Girls

“You and your colleagues hosted an event that presented the Library and yourselves in such a positive way; Bart and I enjoyed ourselves a lot. Thank you.”

-Meda Rago, FACES: A Children’s Art Collaborative (via email)

evaluation changes for next year
Evaluation: Changes for Next Year
  • Food layout is important!
  • Send a save-the-date earlier
  • Don’t discount the lure of SWAG
  • Tie an incentive into the post-evaluation survey
thank you
Thank You!
  • Erin Zambataro, Senior Librarian--Children’s and Teen Services
    • zambataroe@carnegielibrary.org
  • Caitie, Children’s Librarian
    • morphewc@carnegielibrary.org