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Analyzing and Critiquing Business Cases. Dr. John Hadjimarcou Summer 2005. What are Cases?. Cases are short stories describing a company, its environment, and challenge (s) it is facing [at the time the case was prepared]. Some cases may in fact suggest alternative courses of action

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analyzing and critiquing business cases

Analyzing and Critiquing Business Cases

Dr. John Hadjimarcou

Summer 2005

what are cases
What are Cases?
  • Cases are short stories describing a company, its environment, and challenge (s) it is facing [at the time the case was prepared].
  • Some cases may in fact suggest alternative courses of action
  • Other cases may mask the problem or opportunity. YOU ARE responsible for uncovering it!
what is case analysis
What is Case Analysis?
  • A thoughtful and thorough examination of the facts at hand
    • Identification of problem, challenge, or opportunity
      • What is the main issue in this case?
    • Identify the firm’s vision, mission,objectives, and strategies
    • Internal analysis
      • Internal strengths and weaknesses (IFE matrix)
    • External analysis
      • Competition and industry (EFE matrix)
    • Prepare:
      • SWOT matrix, strategic position and action evaluation (SPACE) matrix, BCG matrix, IE matrix, grand strategy matrix, and QSPM matrix.
recommendation s
Recommendation(s)
  • Recommendations for action
    • Recommend specific strategies and LT objectives and show costs vs. benefits
    • Offer several strategic alternatives
    • Recommend one alternative and explain why
    • Recommendations must be based on facts and should not represent “gut-feelings” alone!
what is case analysis cont
What is Case Analysis? (cont.)
  • You are not encouraged to collect information outside of the material found in the case
  • Page limit? Max. 20 double-spaced pages…
  • Organization: Address the areas mentioned earlier
  • Presentation:
    • You will have up to 20 minutes to present your analysis.
    • You should expect questions from the audience.
    • You must provide a final draft of your presentation to the instructor (preferably via e-mail) 24 hours prior to the presentation.
grading criteria
Grading Criteria
  • Presentation (comprehensive?, interesting?, well organized?, questions answered adequately?, professional?)
  • Written report (comprehensive?, well organized?, grammatically correct?, ample explanations?, thorough?, [proper]use of strategic management terminology, professional?, interesting?)