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Analyzing and Critiquing Business Cases

Analyzing and Critiquing Business Cases. Dr. John Hadjimarcou Summer 2005. What are Cases?. Cases are short stories describing a company, its environment, and challenge (s) it is facing [at the time the case was prepared]. Some cases may in fact suggest alternative courses of action

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Analyzing and Critiquing Business Cases

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  1. Analyzing and Critiquing Business Cases Dr. John Hadjimarcou Summer 2005

  2. What are Cases? • Cases are short stories describing a company, its environment, and challenge (s) it is facing [at the time the case was prepared]. • Some cases may in fact suggest alternative courses of action • Other cases may mask the problem or opportunity. YOU ARE responsible for uncovering it!

  3. What is Case Analysis? • A thoughtful and thorough examination of the facts at hand • Identification of problem, challenge, or opportunity • What is the main issue in this case? • Identify the firm’s vision, mission,objectives, and strategies • Internal analysis • Internal strengths and weaknesses (IFE matrix) • External analysis • Competition and industry (EFE matrix) • Prepare: • SWOT matrix, strategic position and action evaluation (SPACE) matrix, BCG matrix, IE matrix, grand strategy matrix, and QSPM matrix.

  4. Recommendation(s) • Recommendations for action • Recommend specific strategies and LT objectives and show costs vs. benefits • Offer several strategic alternatives • Recommend one alternative and explain why • Recommendations must be based on facts and should not represent “gut-feelings” alone!

  5. What is Case Analysis? (cont.) • You are not encouraged to collect information outside of the material found in the case • Page limit? Max. 20 double-spaced pages… • Organization: Address the areas mentioned earlier • Presentation: • You will have up to 20 minutes to present your analysis. • You should expect questions from the audience. • You must provide a final draft of your presentation to the instructor (preferably via e-mail) 24 hours prior to the presentation.

  6. Grading Criteria • Presentation (comprehensive?, interesting?, well organized?, questions answered adequately?, professional?) • Written report (comprehensive?, well organized?, grammatically correct?, ample explanations?, thorough?, [proper]use of strategic management terminology, professional?, interesting?)

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