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Firm U – Underdogs!. Julie Kemp, Kirsten Ferch, Michael Rubel, Sam Heston, and Andy Brown Business 343 Marketing Management Loras College January 11, 2011. Introduction. Implantation Plan Performa Control Procedures. Situation Analysis SWOT Objectives Strategies Tactics.

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firm u underdogs

Firm U – Underdogs!

Julie Kemp, Kirsten Ferch, Michael Rubel, Sam Heston, and Andy Brown

Business 343 Marketing Management

Loras College

January 11, 2011

introduction
Introduction
  • Implantation Plan
  • Performa
  • Control Procedures
  • Situation Analysis
  • SWOT
  • Objectives
  • Strategies
  • Tactics
situation analysis
Situation Analysis
  • Company
  • Collaborators
  • Context
  • Customer
  • Competitors
company
Company
  • Who are we?
  • What are we known for?
  • Product Lines
  • What do we want to become?
  • Brand Strength
  • Our Sales Trends
  • Financial Position
collaborators
Collaborators
  • Distribution
  • Adjustments
context
Context
  • Social
  • Technological
customer
Customer
  • Others, Singles, Buffs, Professionals, High Earners
  • Ideal Points Changing
  • Current vs. Potential
  • Customer Preferences
competitors
Competitors
  • How we compare to other groups
  • Major Competitors
    • Firm E
    • Firm O
    • Firm I
  • How they may react to our changes
slide16
SWOT
  • Strength
  • Weakness
  • Opportunities
  • Threat
objectives
Objectives
  • Units
    • Sell 225,000 units in period 4
    • Sell 140,000 units of SUSI in period 4
    • Sell 180,000 units of SULI in period 4
  • Revenue
    • Earn $80,000 of total revenue in period 4
    • Earn $61,000 of revenue from SULI in period 4
    • Earn $19,000 of revenue from SUSI in period 4
  • Net Contribution
    • Contribute at least a net amount of $34,000
  • New Product Development
    • Continue development of Sonite products SUCK and SUMI
    • Introduce SUCK and SUMI in period 5
    • Begin research and development on Vodite products
  • Stock Market Price Objectives
    • Increase Stock Price Index from last period to above current level of 1466
strategies
Strategies
  • Targeting
  • Positioning
  • New Product Development
tactics
Tactics
  • Product
  • Price
  • Promotion
  • Place
control procedures
Control Procedures
  • Monitor Graphs
  • Monitor Charts
  • Desired Numbers