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Exploring Ringbacks and Karaoke Tones: Elevating Mobile Music Experiences

Discover the emerging trends in ringbacks and karaoke tones that are reshaping the mobile entertainment landscape. This comprehensive overview from CANTO 2006 highlights the latest innovations, market statistics, and business models, revealing the potential of these services to enhance caller experiences. Dive into the technical implementation methods, explore unlimited content offerings, and understand how ringback tones can drive carrier revenue growth. Join Porfirio Suarez as he guides you through the future of mobile music and offers insights into successful strategies for monetization.

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Exploring Ringbacks and Karaoke Tones: Elevating Mobile Music Experiences

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  1. Ringbacks & Karaoke Tones: Beyond Ringtones, The latest music & entertainment for cellular callers CANTO 2006, Punta Cana, Dom. Rep. 21 June 2006 Porfirio Suarez Director of Business Development, Latin America & Caribbean Corporate Overview

  2. Agenda • Why talk about Ringbacks & Karaoke Tones? • Trends in Mobile Data and Content revenues • Ringback y Karaoke Tones Service Description • Technical Implementation Methods • Business Models to Consider • InterOP Technologies Overview

  3. Trends in Mobile Data and Content Revenues

  4. Ringtones Global Statistics • The Ringtone market was worth just $3.2 billion in 2003. • Lion’s share of personalization segment which will be worth $6.5 billion in 2008 - or $9.3 billion if you include Ringback Tones as well. • $2.8 billion in Ringbacks Revenue by 2008! • Market for mobile entertainment in general will be worth a whopping $27 billion in 2008.

  5. Mobile Music Market • For Cellular Subscribers: • Started with Ringtones • Mobile Music downloads are taking off! • For Cellular Callers • Ringbacks is the next step for expanding the mobile music experience to cellular callers

  6. Replace the ringing sound traditionally • heard by the calling party. • Provide a highly personalized • service for each unique subscriber. • Subscribers can entertain callers • with popular, customizable • content while they await an answer.

  7. Ringbacks are Network Based… • Retention tool: • You can’t take it • with you! • Works with entire • customer base. • Profitability is realized with modest penetration. No handset roadblocks to limit penetration and complicate roll-out.

  8. Ringbacks Represent Increased Carrier Revenue Opportunities

  9. Carrier Branded Web Provisioning… Subscribers can easily access Ringbacks using a simple web interface, with access to Karaoke Tones, Music, True Tones, Sounds, Sports Anthems, and more.

  10. Universal Access to Your Account… • Multiple Subscriber User Interfaces • Web-based User Interface • SMS • WAP • IVR • Carrier Customizable… • Branding • Content Categories/Genre • Content Selection

  11. Superior Platform Architecture • Enables and supports an UNLIMITEDnumber of content downloads, both platform-wide, as well as at the subscriber level. Unlimited Scalability Technology TrueScale™ Streaming • Content Control Administration System (CCAS) • Fresh content is regularly pushed • out to carrier administrator for • review and selection.

  12. Additional InterOP RBT Functionality… • Control the experience for each caller based on day of the week, or even time of day. • Playlist and shuffle feature. • Track content purchasing trends by title and genre. • Optional ring overlay feature. • Optional caller greeting feature. • Notify subscribers of approaching content expiration dates via email or SMS.

  13. Introducing…

  14. Carrier Branded User Interface Subscribers can easily access Karaoke TONES™ using a simple web interface

  15. Fun, Easy to Use, and Intuitive Subscribers sample Karaoke TONES™ withor without Lyrics Easily mix and adjust vocal tracks Subscribers use their Wireless phone to record and save

  16. Flexible Technology • Utilizes TrueScale™ streaming technology • 500,000 selections per server • 6,000 simultaneous connections per server • IVR trunking flexibility • Use any standard E1/T1 technology • Leverages standard IP streaming protocols for maximum inter-vendor compatibility

  17. Karaoke TONE™ Content Creation • Karaoke content ranging from POP, Rap, • Hip-Hop, Country to Seasonal hits. • Pull from vast library of existing • Karaoke libraries. • Full lyric synchronization, music and • vocal tracks. • New Karaoke content produced each • month pulled from Billboard top 100 • and UK charts.

  18. Ringback TonesImplementation Methods

  19. Ringback Tones Implementation • Three primary Implementation Methods • 1.) Standard Telephony • 2.) IN Triggers • 3.) Switch Modification

  20. Standard Telephony • Utilizes tromboning mechanism • Requires RBT platform to remain in the call • Short term savings are quickly overwhelmed • by resource inefficiency. • Several methods have been used • Steering digits • CSMSC modification

  21. IN Triggers • Utilizes standard SCP based IN networking • Resource efficient method of deployment • RBT platform remains “out of the call” • May require an expensive network wide upgrade.

  22. Switch Modification • Switch patch or feature which creates an internal IN trigger in the switch • Resource efficient as RBT platform remains “out of the call” • Full benefits of IN method, without the network wide upgrade. • Minimal Impact on CDR creation.

  23. Serving MSC RBT Platform Gateway MSC HLR IncomingCall 1

  24. Business Models to Consider

  25. Carrier Revenue Models • Postpaid Subscribers Examples: • Monthly Subscription Fee $0.99 - $2.99 • Multiple Ringback Content Downloads $0.99 - $2.99 Prepaid Subscribers 1) Apply same model as postpaid • Monthly Subscription Fee $0.99 - $2.99 • Multiple Ringback Content Downloads $0.99 - $2.99 2) Market as “pure content play” • Single/integrated price for • % share of service subscription fee $1.99/30 days • & default Ringback Content Download $2.99/60 days • Valid for (1, 2, 3) months of Ringback Service

  26. Ringbacks Purchase Models • Platform • Purchase Platform • Carrier keeps majority or all of monthly fee • Revenue Share Agreement • Platform provider keeps majority of monthly fee • Content • Revenue Share with Content Provider

  27. InterOP Technologies Overview

  28. InterOP Technologies... • Established Market Leader in Hosted Messaging and Data Services in North America. • Over 100 Product Deployments with 35 Wireless Carriers in North America in under 4 Years. • Corporate Headquarters in Ft. Myers, Florida

  29. A Long History of Success • InterOP is the culmination of over 2 decades of innovative success as an application development firm, and a wireless carrier. • Chairman James A. Dwyer is founding member and former Chair of CTIA. • Launched and operated the first commercial non-test Cellular network in the U.S. (Indianapolis-1984) • Primary influence on Federal Communications Commission to reward multiple Cellular licenses per U.S. market in 1979.

  30. Complete ownership and control of the technology and systems, coupled with a carrier’s mindset makes InterOP a tremendous carrier resource. InterOP Technologies- Summary • Proven, long-term success in the wireless industry. • Reliable, carrier-grade systems. • Innovative, revenue-focused application design • Rapid development cycle

  31. Thank You! Porfirio Suarez GSM +1 305 496 7781 psuarez@interoptechnologies.com www.interoptechnologies.com

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