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Corporate Overview . Holding Group. Fashion. Azadea Group Holding SAL (AGH) was founded in 1978 by Mr Wassim Daher in Beirut, Lebanon Azadea is a leading owner and operator of international franchise retail concepts in the Middle East and the Gulf region

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Corporate Overview

holding group
Holding Group


  • Azadea Group Holding SAL (AGH) was founded in 1978 by Mr Wassim Daher in Beirut, Lebanon
  • Azadea is a leading owner and operator of international franchise retail concepts in the Middle East and the Gulf region
  • Azadea represents more than 35 distinctive retail concepts across fashion, multimedia, and food and beverage.
  • Azadea has more than 4,500 employees supporting over 210 stores


Food and Beverage

holding group3
Holding Group

Number of Stores

Romania : 6

Iraq :1

Lebanon : 72

Bahrain : 29

Kuwait : 45

Jordan : 20

Qatar : 39

Egypt : 22

UAE : 116

KSA : 7

Oman : 6

daxar lines of business
Daxar Lines of Business

Daxar ,established in 2002, is recognized as the first independent music distribution company in the Middle East. Daxar also plays an important role in supporting independent film. In 2010, the company diversified its portfolio to include multimedia, accessories, and merchandise goods supply and distribution.

Music and Video

Product Wholesale

  • Production
  • Distribution
  • Marketing &Events
  • Product Supply
  • Product distribution


34 Music Releases, 16 Artists, 15 Movies Releases, 6 Product Brands

Daxar established as first

independent music distribution

company in the Middle East

Signing and developing coming Artists

Signing established artists

Introduce Independent movies and world cinema


6 brands to market in

5 product segments







Dimi EL

Ragheb Alama




daxar success factors
Daxar Success Factors

Local Experience

Established Network

Marketing Expertise

  • Established relationships with labels/suppliers and retailers.
  • Daxar serves a network of over 115 stores in the
  • Middle East

Experienced team with localmarket knowledge and commercial know- how

  • Proficient in the various aspects of marketing :
  • Product design
  • Marketing
  • Promotion
  • Public Relations
  • Events

Full Service Channel Provider : Production, Distribution,

and Marketing.

service culture
Service Culture

Each account is awarded a dedicated team of specialists

A one stop shop offers full support

independent music labels
Independent Music Labels

Represents more than 45 international labels

“Daxar has helped us xxxx”

Armada VP

music releases
Music Releases

Distributed over 50 popular music releases

Armin Van Buuren ,


Ferry Corsten,

Paul VanDyk.

special projects
Special Projects

Exclusive branding activities for hotels, cafes, and clubs..etc

Yacht Club Abu Dhabi

Dj Ravin

Starbucks Exclusive


movie co production
Movie Co-production

Movies with a regional focus

Co-production between

movie distribution
Movie Distribution

Featured Films


Foreign movies

artist services17
Artist Services

Ragheb Alameh


Sami Yusuf

Furat Qaddouri

Fady Ferraye

driving forces19
Driving Forces

Products Selection

product distribution
Product Distribution

A growing network:

Daxar’s services expanded to cover distribution for non-Daxar products.

A network that includes a variety of retailers:

Daxar serves a wide range of retailers: lifestyle, fashion, electronics, and supermarkets.

retail support
Retail Support

We offer a variety of services for retailers we work with:

  • Product selection
  • Merchandising plans
  • Furniture design
  • Marketing and PR
  • Sales analysis

Some retailers we work with


Retailer – Success Story

About Enoc/Eppco

A chain of convenience store operating with in gas stations opening 24/7

Successful introduction of new categories supported by Daxar

electronics brands
Electronics Brands

world's only swim mask

High Definition digital video camera plus photographs


Electronic Accessories







Screen Protector

Carrying Solutions for iPhone, iPAD and BlackBerry

for the iPhone 3G/3GS


Gifts and other Merchandise

Tinned Mints

Travel Mugs


Lifestyle Brand

Yoga products


Contact Details:
  • Dana xxxx
  • Andy xxxx
  • Aymen xxxx