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Cultural Insights for Retail Success: Reaching Hispanic Consumers in the U.S.

Discover how to capitalize on the booming Hispanic population's shopping habits to drive new sales and reach a growing market segment. Understand the key differences between Hispanic and general market consumers, their favorite produce items, shopping trends, and marketing strategies to engage Hispanic shoppers effectively. Learn how to cater to Hispanic preferences for bulk products, family-oriented experiences, and the significance of fragrance in their shopping habits. Enhance your retail strategy by offering a mix of bulk and packaged items, creating appealing displays, and aligning promotions with Hispanic holidays.

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Cultural Insights for Retail Success: Reaching Hispanic Consumers in the U.S.

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  1. Reaching New Consumers for New Sales Capitalizing on Cultures….

  2. U.S. Population by Race

  3. The Booming Hispanic Population

  4. Shopping TrendsAvg. # of Weekly Shopping Trips Source: FMI

  5. Grocery Features Important to Shoppers Source: FMI

  6. Hispanics spend approximately $117/week Average US household spends $87/week Hispanics spend $408/year on produce Average US household spends $208/year on produce Hispanic Spending in the Supermarket

  7. Favorite Produce of Hispanic Consumers Source: Produce Merchandising

  8. Hispanic Market • Group-oriented “family” • Mom Gatekeeper • Sacrifice for Kids • Respect & hierarchy • Touchy, physical • Trend followers • Value personal service • Accommodating General Market • Self-oriented “me” • Kids have rights • Look for quality of life • Everybody same • Give me my space • Trend setters • Value fast, efficient • Assertive Significant Cultural Differences Source: Castells Strategic Services

  9. Hispanic Holidays

  10. Shopping Habits Hispanics spend more time shopping as families They prefer bulk over packaged They shop mostly on Sundays after church Fragrance is important to Hispanic shippers. 60% small a product before buying it They prefer types of products located in one area Spending Habits Hispanics spend an average 47% more annually on produce Then spend 40% more on fresh fruit and 35% more on fresh vegetables Cook dinner at home 5.6 times a week In Hispanic stores, they spend 22% of sales in produce departments. This is over twice the national average Marketing to the Hispanic Shopper Source: “Numero Uno Attencion!” – Produce Business

  11. Sales Solutions • Offer both bulk and packaged items to appeal to a variety of customers • Merchandise Hispanic items together • Provide appropriate promotions during key Hispanic holidays • Build large displays and keep product fresh • Offer in-store samples during peak shopping hours

  12. For More Information Contact: Progreso Produce sales@progresoproduce.com Curtis DeBerry, Owner

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