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Auto Embedded Software: EU Competitiveness

Auto Embedded Software: EU Competitiveness. EU is currently in strong position Future holds increased risks. European Commission Project: IPTS-2009-J04-17-NC JRC/IPTS. EU Software Competitiveness Overview. EU Strength. QNX & MS Genivi, Autosar, Other API. Autonomous Driving SW.

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Auto Embedded Software: EU Competitiveness

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  1. Auto Embedded Software: EU Competitiveness • EU is currently in strong position • Future holds increased risks European Commission Project: IPTS-2009-J04-17-NC JRC/IPTS

  2. EU Software Competitiveness Overview EU Strength QNX & MS Genivi, Autosar, Other API Autonomous Driving SW V2V & V2I Software EU Good/OK Unknown MS Auto QNX Genivi Infotainment Systems Infotainment Systems Genivi, Autosar, Other API MS & QNX Genivi? Integrated ADAS SW Safety & Driver Assist ADAS & Driver Assist Autosar API Autosar Powertrain: Electric Powertrain: Electric Autosar, Other API? Autosar, Other API Powertrain: Combustion Powertrain: Combustion Powertrain: Combustion Autosar API Autosar Chassis & Body Chassis & Body Chassis & Body Autosar API Autosar 2010 2015 2020

  3. EU Embedded Software Competitiveness

  4. EU Application Software Competitiveness

  5. Software Commoditization Counter: SW Renewal Software Value New Apps New Apps New Apps More Apps Application More Apps Better Apps Application Application Better Apps Application OS Better OS Enhanced OS OS Version 2 Better OS SW Driver OS Version 3 New Driver More Drivers SW Driver New Driver SW Driver 2010 2015 2020

  6. EU Software Competitiveness Summary • EU is in a strong competitive position • AUTOSAR standard is providing core auto software lead • AUTOSAR can be a guideline for future great achievements • EU software position has increased future risk • Standards create software commoditization eventually • EU needs to secure EV software leadership • Second to USA in infotainment software • Faster auto and software development cycle • Apps store software trend creates more risk for EU • Software innovation is required, which depends on investment: education, R&D & business climate Can EU retain auto software leadership with paradigm shifts in technology, business models, applications and innovation? What are the keys to retain EU software leadership?

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