The Basics of Marketing. Chapter 6. How Has Marketing Changed?. 1. A change from a few activities to a variety of activities Early uses were limited to moving products from producer to consumer Today 9 functions are used to create satisfying exchanges. How Has Marketing Changed?.
1. A change from a few activities to a variety of activities
2. A change from an independent activity to an integrated activity
3. A change from problem-solver to an Opportunity-provider
4. A change from an expense to an investment
The parts of the marketing mix are combined to satisfy customers