Elearning Through Recession & Future Growth

1. eLearning Though Recession And Future Growth

2. eLearning came into being through its early predecessors in the form of CBT & then WBT. It took off mainly due to its potential to save costs, the inherent advantages in centralizing content, the reduction in logistics costs, ease in maintenance of content and uniformity in content delivery.

3. It soon caught on and became an important part of the ‘learning strategy’. It not only helped companies save costs on a recurring basis but also helped improve organizations’ performance.

4. The size of the e-learning market inWestern Europe was $358mn in 2003*. Image Courtesy: http://www.flickr.com/photos/robdeman/2390666040/ *Source: 'European Corporate e-Learning Market Forecast and Analysis, 2003 - 07‘, by IDC

5. In 2007,the U.S. eLearning market was $17.5 bn*, while the corporate market for Self-paced eLearning was $5.2 bn#. *Source: "eLearning: A Global Strategic Business Report,“ by Global Industry Analysts #Source: Ambient Insight's 2008-2013 US Corporate Market Forecast

6. Thus, as an industry, eLearning had witnessed significant growthover the years. The global market for self-paced eLearning products and services had reached US $ 27.1 billion in 2009*. Read more *Source: Ambient Insight Report

7. THE ECONOMIC DOWNTURN Read more

8. There was promising growth on one hand and recession on the other. Recession threatened to disrupt the continuity of growth and momentum of the eLearning industry. Image Courtesy: http://www.flickr.com/photos/toddography/12034661/

9. From the companies point of view - tremendous pressures were put to save on costs & to generate more value at the same cost. There was mix of cost pressure and need to keep an eye on training to survive and grow beyond the recession phase.

10. THE SECOND WAVE OF eLEARNING Read more

11. There has been an increase in demand for eLearning primarily to compensate for the budget cuts and to reduce overall training costs. While this is proving and will continue to prove a booster in terms of revenue growth for learning solutions providers, it also has the potential to erode the true value to some extent.

12. This second wave could have a pull-back effect, potentially. Over the past few years, as the industry was maturing, the focus was slowly moving towards producing learning solutions that impact performance and dollar numbers.

13. THE DOWNSIDE

14. This could lead to a surge in solutions which are good from a cost perspective but not from a ‘learning’ perspective. This is because with the focus on finding the cheapest solution, other important parameters may get overlooked.

15. Companies will realize that the real cost of bad eLearning is much higher than good eLearning. Cost of bad sales training Read more

16. As more such solutions are adopted by companies, it would take another level of effort to evangelizeand educate customers on the true value and potential of eLearning.

17. THE BRIGHT SIDE Read more

18. More companies are now able to produce better quality eLearning at costslower than before – striking the right balance.

19. So companies can work with limited budgets and still create good eLearning. This can be done by focusing on critical learning needs & areas, and designing solutions that engage the mind, encourage reflection, and induce behavior change.

20. Companies are also pushing technology innovation to develop advanced solutions.

21. THE FUTURE Read more

22. The demand for eLearning is growing at a 5 year compoundannual growth rate (CAGR) of 12.8% and revenues will reach $49.6 billion by 2014*. *Source: Ambient Insight Report

23. North America will continue to be the biggest market.

24. The compound annual growth rate in Asia is a very healthy 33.5%*. By 2014, Asia(which includes Australia and New Zealand in this report) would overtake Western Europe to become the second largest market after North America. *Source: Ambient Insight Report

25. The size of e-learning market in India is expected to grow from the $27 million (in 2008) to $280 million by 2012. *Source: Report by brokerage firm CLSA Asia Pacific Markets

26. East Europe is second fastest in growth terms at 23.0%*. Vibrant outsourcing hubs have come up in countries such as Belarus and the Ukraine. Image Courtesy: http://upload.wikimedia.org/wikipedia/commons/7/74/Easterneurope-map.png *Source: Ambient Insight Report

27. The demand for local content in each region is increasing. This is due to resistance in regional markets to content that has been translated but not localized. Source: Ambient Insight Report

28. 100% of primary and secondary schools in Korea & Singaporeoffer some type of online education already*. *Source: Ambient Insight Report

29. New tool and learning platform suppliers are entering the market at a steady rate in each region even in more mature markets like North America.

30. Adoption of self-paced eLearning is now wide spread across buying segments. North America where corporate are still the top buyers, will see academic buyers emerge as top buyers in next five years. Source: Ambient Insight Report

31. ….And the demand for eLearning Solutions will continue to grow. Image Courtesy: http://www.flickr.com/photos/feverblue/3980021169/

32. Upside Learning Solutions Pvt. Ltd www.upsidelearning.com Email : info@upsidelearning.com Images courtesy of www.sxc.hu