Strategic Management in Action Chapter 5 – Functional Strategies. Team 3 (Nike) – Paige Adams, Laura Freeman, Hayley Jacobs, Dan Lawson, Gage Mitchell, Haley Smith. strategic management in action: process. Corporate Strategies Decided in the beginning Developed over time Overall vision
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Team 3 (Nike) – Paige Adams, Laura Freeman, Hayley Jacobs, Dan Lawson,
Gage Mitchell, Haley Smith
nike - product design and development strategies
Offensive – exploit and strengthen its competitive position
Defensive – protect its competitive advantage and turf