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youtube/watch?v=Q-God2OwZg0&NR=1&feature=fvwp

http://www.youtube.com/watch?v=Q-God2OwZg0&NR=1&feature=fvwp. I can. create or incorporate a slogan into an advertisement. use persuasive &/or propaganda techniques to advertise a product by. . . creating a print advertisement creating a 30 second TV commercial. The Situation.

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youtube/watch?v=Q-God2OwZg0&NR=1&feature=fvwp

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  1. http://www.youtube.com/watch?v=Q-God2OwZg0&NR=1&feature=fvwp

  2. I can . . . • create or incorporate a slogan into an advertisement. • use persuasive &/or propaganda techniques to advertise a product by. . . • creating a print advertisement • creating a 30 second TV commercial

  3. The Situation Welcome! You have been chosen to compete to be my apprentice. Use what you’ve learned about persuasive and propaganda techniques to complete the task.

  4. The Task You are going to be given some research on a company or product. By THURSDAY (3/28), you will complete a print (magazine type) advertisement, a 30 second TV commercial script, AND, include either a current slogan, former slogan OR create a new one to go with both advertisements.

  5. The Task (continued) All 3 (print ad, TV ad, and slogan) should go together. For example, if you use an expert or celebrity in the TV ad, that person should also be in the print ad. The slogan should be clear on both.

  6. PERSUASIVE - Emotional Appeal - Logical Appeal - Repetition - Expert Opinion - Loaded Words PROPAGANDA Bandwagon Testimonial Name Calling Stereotyping Snob Appeal PERSUASIVE TECHNIQUES

  7. The Slogan • Must be clearly visible in both the print and script advertisements. • Must be listed in a section on the script and separately on the back of the print ad. • You may use the company’s/product’s CURRENT slogan, revive an old one, OR create a new one altogether.

  8. Print Advertisement • 1 page (8 ½ x 11) • IN COLOR • To be used as a billboard or full page magazine ad • May be computer generated, but can NOT be a cut and paste of the current advertisement for that product. • On the back you must identify the technique(s) you used.

  9. TV Commercial • You will write a script for a 30 second TV commercial. • Script should include: • “Persuasive Techniques” where you identify the persuasive &/or propaganda techniques you used. • “Setting” just like in the other scripts • “Slogan” section where you state the slogan • “Character List” • Script dialogue in proper format as learned in the play unit.

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