Preparing Print Advertisements. Chapter 20. Objectives. Identify the elements of a print advertisement. Describe how ads are developed Create advertising headlines Prepare advertising copy Select advertising illustrations Explain the significance of a signature. Vocabulary.
also include slogans
To communicate successfully and ad must:
Each of an ads
key parts must
with the others
PRIDE AND JOY
Introducing Kids of Color from Playskool
13 Hour Sale
Hudson’s Great Savings Storewide!
New Product Coming Soon!
Book Signing Event
at print advertisements just read the
Before writing the headline, try to sum up the main idea in a single sentence. This technique will help you remain focused on the subject and thus produce a headline with impact.
Establish immediate contact with the reader
as cars, equipment, and tools.
group of words)
gets instant recognition for
Best Cell Phone International