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Embrace Your Uniqueness: Beyond The Track

"After The Glory, The Track: Past regrets, future threats" by Call Atlantis is a female-fronted band that plays their own instruments. They embody a casual dress representation, often seen in skinny jeans. Young and fashionable, they are passionate about music, promoting self-expression and authenticity. Their history includes starting in a garage and planning a UK tour, they fall under the rock genre akin to bands like Paramore and We Are The In Crowd. With a black, white, and medium blue color scheme, their promotional material features a distinctive logo and images of the band. Their branding includes logo merchandise and featuring the logo on a drum kit. Music video ideas may include band practice scenes, a narrative, band members, and a clock symbolizing time. Their target audience is young, appealing to both genders through their fashion choices.

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Embrace Your Uniqueness: Beyond The Track

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Presentation Transcript

  1. After The Glory

  2. The Track • Past Regrets, Future Threats by Call Atlantis

  3. Image • Female fronted • Plays own instruments • Skinny jeans • Casual dress

  4. Representation • Young and fashionable • Passionate about music

  5. Key messages and values • Promotes being yourself • Natural • Don’t need to fit in

  6. History and Career • First single • Started in a garage • Planning UK tour

  7. Genre • Rock • Examples of similar bands: Paramore, We Are The In Crowd.

  8. Promotional Material • Logo • Picture of the star/band • Colour scheme throughout. • Black white and medium blue.

  9. Branding • Logo • Merchandise • Logo on drum kit

  10. Music Video Ideas • Band practise scene • Narrative • Band Members • Clock (Time)

  11. Target Audience • Young • Both genders • Appeal to the audience by wearing similar fashion to them.

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