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M-Commerce

M-Commerce. Introduction to Internet Business Systems Professor Anna Story By Nebulon Azu & Stella Varon. M-Commerce. E-commerce transactions performed on the internet using wireless devices. M-Commerce Devices. Cell phones PDA's Handhelds Barcode scanners wireless networks.

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M-Commerce

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  1. M-Commerce Introduction to Internet Business Systems Professor Anna Story By Nebulon Azu & Stella Varon

  2. M-Commerce • E-commerce transactions performed on the internet using wireless devices

  3. M-Commerce Devices • Cell phones • PDA's • Handhelds • Barcode scanners • wireless networks

  4. M-Commerce Devices • Cell (WAP) Phones • Ring tones & games • Video & Music tracks • location based services • Maps • Enhanced 911 calls • Transfer of information

  5. M-Commerce Devices • PDA’s • Shows or travel tickets • Download information • Download coupons • Uses barcode system

  6. M-Commerce Devices • Handhelds • Motorola launching first handheld computer HC700-L • Features color touch-screen • Bluetooth • Wi-Fi • Windows mobile platform

  7. M-Commerce Devices • Barcode Scanners • Used as proof of purchase and ID to receive goods. • Lufthansa in Germany issues bar-code boarding passes, sent directly to a WAP phone.

  8. M-Commerce Devices • Digital Wallet • Digital Money • Credit Card Info • Digital Certificate

  9. Popular M-Commerce Uses • Mobile Banking • Mobile stock trading • Mobile ticketing • Digital Wallet • Mobile Coupon

  10. M-commerce Concerns • Is it happening? • Will it meet expectations? • Predicted to boom – Results disappointing For Now!!!

  11. M-Commerce Value • Convenience • Anytime and anywhere access • Personalization and localization • Flexibility • Ubiquity

  12. M-Commerce Hurdles • Technical Challenge • Security and Privacy • Demography • Usability • Governmental policies and regulations

  13. M-Commerce Hurdles • Screens too small and difficult to read • Slow internet speeds • Difficult text entry – even with T9 text • Cost of mobile services

  14. Who is using it? • Japan • 8.8 billion in sales through cell phones in 2004 • Finland • 70% of inhabitants own cell phones • United Kingdom • USA • France • Austria • Germany

  15. M-Commerce Future • Will succeed as part of an integrated business model. • Will not replace traditional commerce but will complement it. • Will most likely be successful with small transactions rather than big ticket items • Ring tones • Games • Food • Media

  16. M-Commerce Future • Likely to succeed if • Internet speeds are increased • Text input becomes more convenient • e.g. Voice activated • Security concerns are addressed • Payment systems become more convenient • Younger generation most likely to adapt

  17. References • Click Z Stats • Tech Web • Wikipedia.com • Wireless: News Factor Network • All about Mobile Life • Realtor.org • Future of m-commerce • The Value of Mobile Commerce to Customers • Cellular News • Technology - WAP & M-Commerce • Howstuffworks "How WAP Works"

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