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Mobile Commerce (M-commerce)

Mobile Commerce (M-commerce)

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Mobile Commerce (M-commerce)

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  1. Mobile Commerce (M-commerce) Alex Maldonado Mercy College INBS 510 Intro to Internet Business Systems May 11, 2002

  2. M-Commerce Overview • Definition • Drivers • Mobile infrastructure • Value Chain • Technology • Standards • Mobile Applications • Security Issues • Limitations • The Future

  3. Definitions: • Any transaction with a monetary value that is conducted via a mobile network • Any e-commerce done via a wireless device -Turban

  4. Drivers of M-Commerce Characteristics • Mobility • Reachability Attributes • Ubiquity • Convenience • Localization of products & services • Availability • Declining Prices • Improved Bandwidth

  5. Mobile Infrastructure Hardware • Cell Phones • Attachable Keyboards • PDAs/Pocket PCs • Interactive pagers • Screenphones

  6. Mobile Infrastructure Software • Client Operating System (OS) • Application interface • Back-end legacy application software • Application/Wireless middleware

  7. Mobile Infrastructure Transmission Media • Microwave • Satellites • Cellular/Radio • Infrared

  8. M-commerce Value Chain Platform Vendors > Equipment Vendors > Application Vendors > Application Developers > Content Providers > Content Aggregators > Portal Providers > Network Operators > Service Providers > Handset Vendors > Customers

  9. Wireless Technology • Microbrowsers • Bluetooth • http://www.bluetooth.com/ • WLANs

  10. Standards • Time-division Multiple Access (TDMA) • Code division Multiple Access (CDMA) • Wideband-CDMA (W-CDMA) • Wireless Application Protocol (WAP) • Subscriber Identification Module (SIM) • Wireless Markup Language (WML) • Voice XML • Enhanced Data rates for Global Evaluation (EDGE) • Universal Mobile Telecom Systems (UMTS)

  11. Mobile Applications • Financial • Marketing, Advertisement, Customer Service • Intrabusiness • B2B (supply chain) • Individual consumers • Location-based (l-commerce) • Non-Internet

  12. Security Issues • Viruses • Smart Card solutions • Back-end Solutions • Public Key Infrastructure • Mini-digital certificate (M-cert)

  13. Limitations • Usability • Lack of Standardized Security Protocol • Insufficient Bandwidth • Transmission Limitations • Power Consumption • Health Hazard issues

  14. Related Links • http://content.techweb.com/tech/mobile/20020429_mobile • http://www.networkcomputing.com/1202/1202f1d1.html

  15. The Future of M-commerce The following Decreases + the following Increases = a positive future for m-commerce • Decreases: • Prices of equipment & services • Increases: • Availability of devices / the cell phone phenomenon • Bandwidth improvement = faster service • the explosion of EC in general