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Economics iPad Research

Economics iPad Research. When did the first iPad originate?. US market: April 3, 2010. Internationally: May 2010. How is the price of iPad determined?. 1. Through signalling and rationing function. Consumers signal changes in demand through prices they are willing and able to pay.

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Economics iPad Research

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  1. Economics iPad Research

  2. When did the first iPad originate? US market: April 3, 2010 Internationally: May 2010

  3. How is the price of iPaddetermined? 1. Through signalling and rationing function • Consumers signal changes in demand through prices they are willing and able to pay. • -Producers signal changes in supply through prices they are willing to accept.

  4. How is the price of iPad determined? 1. Through signalling and rationing function - Those who are unwilling or unable to pay will be rationed out of the market.

  5. How is the price of iPad determined? 2. Apple's will to sell below cost.(in order to gainmarket share) 3. Apple's confidence in its success.

  6. Complementary goods Keyboard dork Cover Stand • iPad Dock

  7. Complementary goods • Laser Pico projector • iPad10W USB adapter • iPad protector • speakers(portable/ non-portable) • tv and video connectors

  8. Competitive goods

  9. Consumers POV PRICE OF SUBSTITUTES • Andriodtablet costs $299 and iPadcosts $499 when both products satisfy the same demand (basic feature and internet connectivity). Hence, consumer would purchase tablet PC instead. Effect: Selling price of Ipad would be slightly lowered to compete with tablet PC

  10. Consumers POV TASTE • Ipadprovides a more applications than tablet PC hence provides maximum satisfaction. However, tablet PC contains features such as Flash and multitasking capabilities which is superior to that of iPad. Thus, consumers would prefer tablet PC over Ipad. Effect: The way of marketing of Ipad would be centered on attracting consumers via the variety of applications that will provide consumers maximum.

  11. Producers POV Price of the product An increase in the price of iPad will increase the quantity supplied of iPad. The prices of each iPad have been cut by $100. Thus, the quantity of iPad being supplied will fall as well. Effect: iPads would be heavily discounted. When the price falls, more people are willing and able to buy, and as the target crowd expands, more people would be influenced to purchase iPad.

  12. Producers POV Changes in the number of sellers An increase in production of iPad is reported with increasing demand as Apple ramps up iPad production drastically. Apple will continue to dominate the tablet industry. Effect: iPad will continue to be heavily demanded if prices does not rise. For maximum profit gain, producer would not increase the price. Also, less consumers will be willing to pay.

  13. Acknowledgements -http://www.apple.com/pr/library/2010/03/05ipad.html-http://www.quora.com/Why-are-the-2011-iPad-competitors-priced-higher-than-the-iPad

  14. Thank you for your kind attention  Done by: Eunice Yi LingJulia Afshin Aaron TeckHui 11S301

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