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Analyzing Media Messages in Diverse Formats

Explore various media types in a gallery walk activity, analyze images, and watch commercials to understand message strategies.

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Analyzing Media Messages in Diverse Formats

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  1. Take 5 • Copy the new EQ down in your journals • EQ: • What is the purpose of the different information presented in diverse media formats?

  2. Name the different types of medium for the images below.What is the message behind each?

  3. Gallery Walk • As you walk around, answer the following questions in your journals: • Who or what is in this picture? • What is happening in this picture? • What is it promoting? • What is the purpose of this picture (and its individual parts)? • Write a statement to summarize the picture.

  4. Snickers • http://www.adweek.com/news/advertising-branding/10-best-commercials-2011-136663

  5. Cravendale Milk • http://www.adweek.com/news/advertising-branding/10-best-commercials-2011-136663?page=3

  6. Volkswagon • http://www.youtube.com/watch?v=R55e-uHQna0&feature=player_embedded

  7. Allstate • http://www.youtube.com/watch?v=ndHOmYCMaXQ

  8. Coca Cola • http://www.youtube.com/watch?v=u7_7xSkuKRs&feature=player_embedded

  9. Exit Ticket: • On the post it note, answer the EQ from today. When dismissed, put the completed post it note on the wall (with your name on it) before you leave. • EQ: • What is the purpose of the different information presented in diverse media formats?

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