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Caroline Abbott Nicolo Beccalossi Raphael Lacava Theresa Holt

Caroline Abbott Nicolo Beccalossi Raphael Lacava Theresa Holt. Vrine. The PESTEL model. Political How is the Government influencing the industry? Economical How is GDP and inflation level affecting the industry? Socio-cultural How is the young demographic changing the industry?

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Caroline Abbott Nicolo Beccalossi Raphael Lacava Theresa Holt

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  1. Caroline Abbott NicoloBeccalossi Raphael Lacava Theresa Holt

  2. Vrine

  3. The PESTEL model • Political How is the Government influencing the industry? • Economical How is GDP and inflation level affecting the industry? • Socio-cultural How is the young demographic changing the industry? • Technological How are disruptive technologies changing the industry? • Environmental What is the impact of the industry on the local and international market? • Legal • How is intellectual property protected with the development of new technologies?

  4. THREAT OF NEW ENTRANTS • Absolute cost advantage • Economies of scale • SUPPLIER POWER • Supplier concentration • Little negotiation strength • RIVALRY • Highly concentrate • Industry growth • Low diversity of rivals • BUYER POWER • Small price sensitivity • Buyers concentration RIVARLY • THREAT OF SUBSTITUTES • Necessity of product • Large variety of substitutes

  5. Value Curve

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