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Join me, Carl Rosendahl, on a journey to explore the dynamic intersection of entrepreneurship, entertainment, and technology. Learn how to start a company, assess market opportunities, develop financial and marketing plans, secure funding, and present ideas effectively. Discover your role in a startup and engage in lively discussions and presentations. This class offers a comprehensive syllabus, in-depth materials, and practical evaluations to equip you with essential skills for success. Be part of a vibrant community and leverage valuable resources to accelerate your entrepreneurial aspirations.
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Class Overview • Carl Rosendahl • carlr@andrew.cmu.edu • (650) 867-6727 • Tuesdays 1:30 - 3:00 • Thursdays 10:30 - 12:00 • etcsv.com/eet
Today’s Agenda • Me • You • The Class • More You • Resources • Next Class
Syllabus: Objectives • Understand the process for starting a company • Research and evaluate market opportunities • Evaluate and select an appropriate corporate structure • Develop a basic financial model and plan • Devise a basic marketing/sales plan • Identify appropriate sources for funding • Present ideas clearly and concisely, casually or formally • Assess your role in a start-up
Syllabus: Objectives • Understandthe process for starting a company • Research and evaluate market opportunities • Evaluate and select an appropriate corporate structure • Develop a basic financial model and plan • Devise a basic marketing/sales plan • Identify appropriate sources for funding • Present ideas clearly and concisely, casually or formally • Assess your role in a start-up
Syllabus: Objectives • Understand the process for starting a company • Research and evaluate market opportunities • Evaluate and select an appropriate corporate structure • Develop a basic financial model and plan • Devise a basic marketing/sales plan • Identify appropriate sources for funding • Present ideas clearly and concisely, casually or formally • Assess your role in a start-up
Syllabus: Objectives • Understand the process for starting a company • Research and evaluate market opportunities • Evaluate and select an appropriate corporate structure • Develop a basic financial model and plan • Devise a basic marketing/sales plan • Identify appropriate sources for funding • Presentideas clearly and concisely, casually or formally • Assessyour role in a start-up
Syllabus: Organization • Explore through stages • Founding teams • Thursdays = lectures and discussions • Tuesdays = presentations and discussions
Syllabus: Materials • Presentations • Resources
Syllabus: Requirements • Attendance • Participation • Preparation • Presentations
Syllabus: Evaluation and Grading • Comprehension 40% • Participation 20% • Presentation 20% • Attendance 20-40%
Syllabus: Policies and Expectations • • • •
How teams will be used • Founders Team • Weekly Presentations
Resources • etcsv.com/eet • Do More Faster • Founders at Work • Feld.com • readwriteweb.com • Twitter
What to expect • What makes an entrepreneur • Reasons to start a company • Teams
Homework • Get a Twitter account – follow bfeld and RWW • Think about teammates – balancing strengths
