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Scope of Digital Marketing

Here I tried to tell about the scope of digital marketing and how it will bring change in near future

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Scope of Digital Marketing

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  1. Scope of Digital Marketing

  2. What is Digital Marketing? The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels. Digital marketing became popular with the advent of the internet in the 1990s.

  3. Why Business choose Digital Marketing? Times have changed, and even the way businesses approach their customers has shifted. Traditional marketing has taken a step back and bring a new face in front of the industry. No Business in this World can survive stand out against competition without a strategic Digital Marketing practice. The way consumer buy product nowadays had changed tremendously and that’s why business has shifted to Digital Marketing.

  4. Careers in Digital Marketing According to LinkedIn, the “Digital Marketing Specialist” role is among the top 10 most in-demand jobs, with 860,000 job openings. The most requested experience in digital marketing includes social media, content strategy, SEO, analytics, and more. Because there are so many facets to digital marketing strategy, the number of related jobs is quite high. In fact, the industry is facing a crisis — the digital skills gap. A LinkedIn survey found a shortage of about 230,000 digital marketing professionals in major metro areas in the U.S. With so many jobs and not enough professionals to fill them, now is the perfect time to get started in digital marketing.

  5. Future of Digital Marketing About 66 percent of marketers expect to see revenue growth in 2022 and beyond. 90 percent of them say that 2020 helped to increase digital engagement, a trend that's likely to continue moving forward and well into 2022 (one of those consumer habits that's not likely to change). 40 percent expect to increase data sources in the next year – that's going to be essential for more organizations due to the shift away from the use of cookies.

  6. n THANK YOU

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