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Scope of Digital Marketing in 2019

The scope of digital marketing is increasing day by day. To be an expert in internet or web marketing you have to know what is digital marketing, importance and different types of digital marketing including SEO, SMO, SEM, SMM, PPC, Email Marketing, Affiliate Marketing etc.

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Scope of Digital Marketing in 2019

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  1. Scope of Digital Marketing in 2019

  2. Topics • What is Digital Marketing? • Why learn Digital Marketing? • Importance of Digital Marketing • Digital Marketing Trends • Role of Digital Marketing Professional • Scope of Digital Marketing • Type of Digital Marketing Strategies • Job Roles and Salary in Digital Marketing

  3. What is Digital Marketing? Digital Marketing is the promotion or marketing of different products and services through online channels or online media.

  4. Why learn Digital Marketing? • Attains huge profit with low investment • To spread brand awareness and reputation • Generates leads/ customers in short time • Regular feedbacks and reviews

  5. Importance of Digital Marketing Career Increased dependence of online platforms in all the sectors. Traditional Marketing is going down in the digital world Increased demand for online promoters in IT, non-IT, online shopping portals, E-/commerce etc.

  6. Digital Marketing Trends 2018-19 • 70% of people prefer purchasing products online • 71% luxury brands gained profit via web-traffic • 71% customers are seen to suggest and share reviews on products via online channels

  7. Role of Digital Marketing Professional • Responsible for developing and maintaining different strategies in Digital Marketing • Should spread awareness on the brand in online platforms

  8. Optimize the content according to search engine algorithms • Should be able to attract traffic and leads • Understand the user behavior and provide them with quality content • Should have knowledge about the analytics

  9. Scope of Digital Marketing • Digital Marketing is growing at a faster rate • By 2019 the job opportunities will be in multiples with the growing demand for experts • Freelancers also earns huge from digital marketing

  10. Types of Digital Marketing • Search Engine Optimization(SEO) • Search Engine Marketing(SEM) • Social Media Marketing(SMM)

  11. Pay Per Click • Content Marketing • Email Marketing • Affiliate Marketing

  12. Job Roles and Salary in Digital Marketing

  13. Thank You

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