Effective Influencing: Accessibility & the Publishing Industry. Alicia Wise, Director of Universal Access. Elsevier’s Accessibility Journey. About Us Accessibility Working Group About our Accessibility Policy Challenges and Solutions Working in Partnership. Accessibility Working Group.
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Alicia Wise, Director of Universal Access
*Physical accessibility was excluded from the policy since each international location each had hardened laws and felt that would dilute focus of policy and expand complexity
View Elsevier’s Accessibility Policy:
“Why should I care about accessibility, there aren’t any blind doctors”
For our flagship products there can be more than a dozen requirements competing for a release at any given time. We have to prove that there is a business case for addressing accessibility
“Wait a minute you are going to charge me to comply with the company accessibility policy? How much is this going to cost?”
Product managers need to account for accessibility in their bottom line and in budget planning.
“We use the agile methodology, so you better not hand me 10 pages of accessibility documentation to follow”
There is not a one size fits all solution for tackling accessibility across diverse product and development teams. Elsevier produces over 130 web products.
“If I’m not going to be fired, then should I care about following the accessibility policy?”
Having a well written policy is a good start, but how can we provide some incentives to get it implemented in practice?