TURINEX : A Social Science Tool to Help Understand and Predict Sustainable Consumption

1. TURINEX : ASocial Science Tool to Help Understand and Predict Sustainable Consumption Andrew Berardy (Arizona State University) Dr. Thomas Seager (Arizona State University) Dr. Evan Selinger (Rochester Institute of Technology) Russell Uhl (Rochester Institute of Technology) May 16th 2013 #ISSST2013 #TURINEX

2. Sustainable Consumption Consumer Life Cycle Assessment International Relations Consumer Psychology Microeconomics Behavioral Science Materials Science

3. Sustainable Consumption Lifecycle Assessment International Relations Consumer Psychology Consumer Behavioral Science Microeconomics Materials Science

4. Sustainable Consumption Lifecycle Assessment International Relations Consumer Psychology Consumer Behavioral Science Microeconomics Materials Science

5. The Nature of Expertise

6. Interactional Expertise Michael Lewis Harry Collins Roger Ebert

7. Imitation Game Interactional Expert No Expertise ???

8. Intermediate Interactional Expertise (IIE)

9. TURINEX Vegan – Judge (Alicia Silverstone) Alan Turing Omnivore – Negative Control (Bear Grylls) Vegetarian – Subject (Morrissey) Vegan – Positive Control (Carl Lewis)

10. Omnivore Maybe OK?

11. Vegetarians Not Vegan

12. Vegans Not Vegan

13. Interface What are you going to have for dinner tonight? What are you going to have for dinner tonight? I'm going to put some carrots, zucchini, bell pepper, garlic, and ginger in a wok with some tempeh and stir-fry it with some peanut sauce, and have some brown rice. I'm going to put some carrots, zucchini, bell pepper, garlic, and ginger in a wok with some tempeh and stir-fry it with some peanut sauce, and have some brown rice. Don't know, I havent planned it yet. But I love Baked Potaotes with either corn or green beans. I like Mexican food a lot. I'll probably make a Mexican salad or stew tonight

14. Outcome Scenario Interpretatio Reason n P>X>N IIE X has IIE X is more expert than N, but less than P P~X>N IE X has IE X is more expert than N and equally expert to P P>X~N No Expertise X has no X is not more expertise expert than N P>X<N No Expertise X has no X is less expertise expert than N P~X~N Ubiquitous Expertise type X can’t be Expertise is ubiquitous differentiated from P or N

15. Interpretation

16. Possible Bias Judge (Expert) N E IE IE E IE Possible TURINEX setups E N N E E E N N N

17. Transcript Analysis QUESTION: How do you get the calcium you need? RESPONSE 1: Most of my vegan milks are fortified, and I also take a Deva calcium and magnesium supplement. expert : 3 Analysis: Calcium not perceived as obstacle. Shows awareness of easy vegan sources. RESPONSE 2: It sounds gross, but I mix molasses and water to get my iron and calcium. Otherwise I drink this really yummy enriched Chocolate Rice Dream Milk, or add a salad to the menu. none : 3 Analysis: Shows concern for iron in addition to calcium. It is typical for a vegetarian to be concerned with nutritional deficiencies – this often prevents them going vegan. RESPONSE 3: Calcium enriched Orange Juice, beans, Broccolli, and brussell sprouts. They taste good on sandwiches. I hate Soy Milk. intermediate : 4 Analysis: Strange answer to hate soy milk and to say they taste good on sandwiches. There are other fortified milks, and I’ve never heard of a broccoli or Brussels sprouts sandwich Vegan Vegetarian Omnivore

18. Extension

19. Thank You! seeds • Questions? • aberardy@asu.edu • The authors would like to thank the Sustainable Energy and Environmental Decision Science (SEEDS) studio at Arizona State University