Enhancing Customer Relationship Management: Key Insights and Data Visualization from Chapter 4

Dec 15, 2025

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Chapter 4 delves into the critical aspects of Customer Relationship Management (CRM), emphasizing the importance of data-driven strategies. Figure 6 illustrates essential metrics that drive successful CRM initiatives, highlighting how organizations can leverage customer data to enhance engagement and loyalty. This chapter equips readers with actionable insights and visual representations to better understand CRM dynamics, fostering more meaningful relationships with customers and improving overall business performance.

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Enhancing Customer Relationship Management: Key Insights and Data Visualization from Chapter 4

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