Today I want you to learn5 easy steps: • Understand Social Media and Create Your Social Media Plan • Start a WordPress Blog
Set Up Accounts and Profiles on the major social networks including: • Facebook • Linked In • Twitter • Active Rain (Agents) • Bigger Pockets (Investors) • Set Up Your Social Media Dashboard at HootSuite • Set Up an email manager at Aweber, Constant Contact or Mail Chimp
Exercise What does it take to find and close a social media lead?
Your Customer is Online! “84% of home buyers and sellers start the process online” - National Association of Realtors
The Common Factor of ALL Successful Internet Marketers is a Large and Active Email List
Online Marketing is a Piece of Your Overall Real Estate Marketing Plan
What if you could connect with every local home owner and instantly send them a message, anytime and as often as you wanted - and do it all for free?
Your Real Estate Social Media Plan Your 2010 Real Estate Social Media Plan www.smmcamp.com
That plan looks something like this: 1. Step 1 – Identify Prospects on social networks 2. Step2 - Convert Prospects into Friends 3. Step 3 – Convert Friends into Fans and Group Members 4. Step 4 - Convert Fans and Group Members into Contacts 5. Step 5 – Convert Contacts into Customers
Your Social Media Plan What is the relevance of social media to my real estate business? What do I want to get from social media? How will I measure my return on investment from social media? How much time per day do I have available for social media? Which social media sites will help me? Who are my competitors? How am I going to get the contact details and email address of my new friends? www.smmcamp.com
Internet Marketing 101 Success = Traffic plus Conversion
Conversion, Conversion, Conversion Convert Visitors into Contacts and then Clients
Get Busy Post Comment Syndicate
Metcalfe’s Law 1 Connection 10 Connections 66 Connections www.smmcamp.com
Real Challenge is not finding customers online, it’s managing all your new contacts!
Social Media Issues Business versus Personal Quality versus Quantity Automation versus Participation
I had it all WRONG! www.smmcamp.com