Evaluation of Effects and Processes in German Mobility Management Action Programme

1. The evaluation of effects and processes in the course of the German Mobility Management Action Programme „effizientmobil“

2. General information about the programme • Background: until 2009 no national initiative to foster mobility management on a larger scale • Motive: Action Programme first attempt to encourage MM networking and MM activities systematically • Financing: funded by the Federal Ministry of the Environment (BMU) • Performance: performed by the German Energy Agency (dena) • Runtime: present runtime: 01/2009-12/2010 • Target groups: main target groups are municipalities and companies/institutions • Objective: Special focus on possible CO2-reduction

3. Objective: Establishment of 15 regional networks Tasks: Addressing relevant stakeholders and protagonists Support for well-directed placing of initial consultation Regionalisation

4. Initial consultation • Initial consultation for more than 100 companies and municipalities • Consulting done by qualified consulters • Standardised approach for initial consultation (category companies): • analysis of location characteristics • employees mobility behaviour • analysis of home to work distances  development of a location specific concept

5. Evaluation - modules and objectives Two modules: • Evaluation of effects on the site/local level • Evaluation of processes on the regional and on the site/local level • In the following concentration on the effects and processes on the site/local level; starting with effects

6. Spheres of action in mobility management Doris Bäumer (ILS) & Conny Louen (ISB)The German Mobility Management Programme „effizient mobil“5. International Symposium on Travel Demand Management, University of in Aberdeen , 26th to 28th October 2010

7. Assessmentof the impact of mobility management concepts in terms of CO2 • Mobility management for companies • Focus: mobility of employees • Aim: CO2 saving • Data Base • Profile of the Companies • Employee Survey • Dispersion of places of residence

9. Evaluation of processes – what about? • Objectives: • identifying strengths and weaknesses in the consultation processes • identifying factors, that probably promote or rather hinder the implementation of Mobility Management • Data Base: • Consulters and beneficiaries survey • Contents of the questionnaires: • Motivation of companies/municipalities, to take part • Need for action; thematic fields with high need of action • Comprehension and experiences • Important future topics/themes • Details concerning the process of consultation

10. Evaluation of processes – what about? • Details concerning the process of consultation, e. g.: • Persons involved; internal participation • Assessment of the collaboration of consulter and company/municipality • Contentment with the participation in finding fitting measures • Acceptance of the measures and the concept • Willingness for implementation

11. Evaluation of processes and effects – combined results e. g. theoretical potential and willingness to implement the suggested MM measures