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DIGITAL MARKETING END-TO-END. Process Model. Target audience. Marketing approach. Marketing campaign. “ Media Buying & Planning ” processes. P. Types of Networks. Product/ Service Portfolio. Types of Online Marketing. Yes. 3. 4b. 10. 11. 8. 7. 1. 6a. 6d. 6b. 6c. 2c. 6f.

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Presentation Transcript
slide1

DIGITAL MARKETING END-TO-END

Process Model

Target audience

Marketing approach

Marketing campaign

“Media Buying & Planning” processes

P

Types of Networks

Product/

Service

Portfolio

Types of Online Marketing

Yes

3

4b

10

11

8

7

1

6a

6d

6b

6c

2c

6f

2a

2b

2d

4

9

5

4a

2

6e

Negotiate

agreements

w/partners

Select optimal marketing method

Monitor &

evaluate

results

Budget/ROI

Level of control

Define target audience

Level of risk

Allocate

marketing

budget

Improve

marketing

approach

Targeting

Brand

sensitivity

Contract media

planning

agency

Quality vs. quantity advertising

“Outside search engine” marketing

Search marketing

Horizontal networks

Affiliate marketing

Vertical

networks

Display marketing

Need media

agency?

No

ADVERTISER / MARKETER

Define marketing approach

Online

marketing

campaign

Decision Criteria

Network buy

Direct buy

  • Networks
  • Publishers
  • Affiliates
  • Impressions
  • Conversion
  • Sources of traffic

System

Industry Processes » Advertising » Digital Marketing End-To-End

Input / Output

Document

Process step

Linked process

P

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DIGITAL MARKETING END-TO-END

Process Description (1/7)

Industry Processes » Advertising » Digital Marketing End-To-End

www.ProcessToGo.com

slide3

DIGITAL MARKETING END-TO-END

Process Description (2/7)

Industry Processes » Advertising » Digital Marketing End-To-End

www.ProcessToGo.com

slide4

DIGITAL MARKETING END-TO-END

Process Description (3/7)

Industry Processes » Advertising » Digital Marketing End-To-End

www.ProcessToGo.com

slide5

DIGITAL MARKETING END-TO-END

Process Description (4/7)

Industry Processes » Advertising » Digital Marketing End-To-End

www.ProcessToGo.com

slide6

DIGITAL MARKETING END-TO-END

Process Description (5/7)

Industry Processes » Advertising » Digital Marketing End-To-End

www.ProcessToGo.com

slide7

DIGITAL MARKETING END-TO-END

Process Description (6/7)

Industry Processes » Advertising » Digital Marketing End-To-End

www.ProcessToGo.com

slide8

DIGITAL MARKETING END-TO-END

Process Description (7/7)

Industry Processes » Advertising » Digital Marketing End-To-End

www.ProcessToGo.com