1 / 18

Business Plan Preparation Introduction

Business Plan Preparation Introduction. Frank Moyes Leeds School of Business University of Colorado Boulder, Colorado. Tonight’s Agenda. BIC & TTO concept presentations Discuss Concepts Introductions Course organization & syllabus Writing a business plan. Frank Moyes

tuari
Download Presentation

Business Plan Preparation Introduction

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Business Plan PreparationIntroduction Frank MoyesLeeds School of BusinessUniversity of ColoradoBoulder, Colorado

  2. Tonight’s Agenda • BIC & TTO concept presentations • Discuss Concepts • Introductions • Course organization & syllabus • Writing a business plan

  3. Frank Moyes frank.moyes@colorado.edu Office Hours: Koelbel 440 Tuesday 10:00 to 12:00 noon Wednesday 3:00 to 5:30pm And by appointment George Deriso: geode@usa.net Websitehttp://leeds-faculty.colorado.edu/Moyes 0 Communications

  4. 0 Materials • Lawrence and Moyes, Writing a Successful Business Plan, 2008 (download from Resource section of Instructor’s website) • Moyes and Lawrence, Financial Projections Model (download from Resource section of Instructor’s website)

  5. Objectives of the Course • Understand what is a business plan & when to write one • Learn to write a viable business plan • Experience the process “Everything is vague to a degree you do not realize till you have tried to make it precise.” Bertrand Russell

  6. Course Structure • Weeks 1: Is This a Real Business?, F2F-R • Week 2: Select concept & teams • Weeks 3 & 6: Is This a Real Business? • Week 5 to 12: Introduce sections of the B Plan • Weeks 4 to 12: In the Fire sessions • Week 14: Present business plan & hand in • Jan 2009: Competition

  7. Grading • Face to Face Research • In the Fire • Team Assignments • Peer Evaluations • Individual Participation

  8. Business Plan Sections • Executive Summary • Company Overview • Product/Service Plan • Market & Industry Analysis • Marketing Plan • Operations Plan • Development Plan • Management • Competitive Advantage • Financial Plan • Funding

  9. Why Write a Business Plan? • Road Map • Establish goals to make sure that are on track and heading in the right direction • Action Plan • Small steps lead to large results • Sales Tool • Attract investors, vendors, customers, partners, employees “If we don’t have a plan for ourselves, we will be part of someone else’s.” Joan Lunden

  10. A Good Business Plan • Explains how you are going to do it • Provides evidence that customers want to buy • Tells a story - creates excitement • Addresses the critical elements • Should be painful to write

  11. Critical Elements of a Business Plan(& You Must Address) Strong market Attractive industry Compelling Need Clear value proposition Sustainable competitive advantage Understanding of profitability & cash flow Management

  12. Why Not Write a Business Plan? • Lack experience • Information • Time & cost to get causes too great a delay • Can’t get • Situation changes too quickly • Founder has great experience, successful track record & has a “gut feel” for the business

  13. “Writing a business plan is a life changing event.”

  14. Is This a Real Business? Objective: set the stage Face to Face research Secondary research Present to entrepreneurs & investors Week 6 Oct 15

  15. Discuss Concepts

  16. Concept & Team Selection Process • ASAP email Business Concept Description as a Word attachment to Instructors • Must have your name & concept name in file name and on the attachment • One day later instructor to will approve concepts • Sept 17 (Wed) Complete formation of teams

  17. Concept Description • Brief description • Why is there an opportunity/need? • What is the product/service? • Who is the target market? • What are the benefits to the target market? • Who is the competition? Your competitive advantage. • Profitability.

  18. Assignments for Next Week • Review MBAX 6100 • Download Writing a Successful Business Plan • Decide on a concept & select team, email Instructors for approval • Hand in F2F-R Step 1: Gut Check

More Related