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Business Plan Preparation Introduction Frank Moyes Leeds School of Business University of Colorado Boulder, Colorado Tonight’s Agenda BIC & TTO concept presentations Discuss Concepts Introductions Course organization & syllabus Writing a business plan Frank Moyes

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business plan preparation introduction

Business Plan PreparationIntroduction

Frank MoyesLeeds School of BusinessUniversity of ColoradoBoulder, Colorado

tonight s agenda
Tonight’s Agenda
  • BIC & TTO concept presentations
  • Discuss Concepts
  • Introductions
  • Course organization & syllabus
  • Writing a business plan
Frank Moyes

Office Hours: Koelbel 440

Tuesday 10:00 to 12:00 noon

Wednesday 3:00 to 5:30pm

And by appointment

George Deriso:





  • Lawrence and Moyes, Writing a Successful Business Plan, 2008 (download from Resource section of Instructor’s website)
  • Moyes and Lawrence, Financial Projections Model (download from Resource section of Instructor’s website)
objectives of the course
Objectives of the Course
  • Understand what is a business plan & when to write one
  • Learn to write a viable business plan
  • Experience the process

“Everything is vague to a degree you do not realize till you have tried to make it precise.”

Bertrand Russell

course structure
Course Structure
  • Weeks 1: Is This a Real Business?, F2F-R
  • Week 2: Select concept & teams
  • Weeks 3 & 6: Is This a Real Business?
  • Week 5 to 12: Introduce sections of the B Plan
  • Weeks 4 to 12: In the Fire sessions
  • Week 14: Present business plan & hand in
  • Jan 2009: Competition
  • Face to Face Research
  • In the Fire
  • Team Assignments
  • Peer Evaluations
  • Individual Participation
business plan sections
Business Plan Sections
  • Executive Summary
  • Company Overview
  • Product/Service Plan
  • Market & Industry Analysis
  • Marketing Plan
  • Operations Plan
  • Development Plan
  • Management
  • Competitive Advantage
  • Financial Plan
  • Funding
why write a business plan
Why Write a Business Plan?
  • Road Map
    • Establish goals to make sure that are on track and heading in the right direction
  • Action Plan
    • Small steps lead to large results
  • Sales Tool
    • Attract investors, vendors, customers, partners, employees

“If we don’t have a plan for ourselves, we will be part of someone else’s.” Joan Lunden

a good business plan
A Good Business Plan
  • Explains how you are going to do it
  • Provides evidence that customers want to buy
  • Tells a story - creates excitement
  • Addresses the critical elements
  • Should be painful to write
critical elements of a business plan you must address
Critical Elements of a Business Plan(& You Must Address)

Strong market

Attractive industry

Compelling Need

Clear value proposition

Sustainable competitive advantage

Understanding of profitability & cash flow


why not write a business plan
Why Not Write a Business Plan?
  • Lack experience
  • Information
    • Time & cost to get causes too great a delay
    • Can’t get
  • Situation changes too quickly
  • Founder has great experience, successful track record & has a “gut feel” for the business

“Writing a business plan

is a life changing event.”

is this a real business
Is This a Real Business?

Objective: set the stage

Face to Face research

Secondary research

Present to entrepreneurs & investors Week 6 Oct 15

concept team selection process
Concept & Team Selection Process
  • ASAP email Business Concept Description as a Word attachment to Instructors
    • Must have your name & concept name in file name and on the attachment
  • One day later instructor to will approve concepts
  • Sept 17 (Wed) Complete formation of teams
concept description
Concept Description
  • Brief description
  • Why is there an opportunity/need?
  • What is the product/service?
  • Who is the target market?
  • What are the benefits to the target market?
  • Who is the competition? Your competitive advantage.
  • Profitability.
assignments for next week
Assignments for Next Week
  • Review MBAX 6100
  • Download Writing a Successful Business Plan
  • Decide on a concept & select team, email Instructors for approval
  • Hand in F2F-R Step 1: Gut Check